Quidco vs Swagbucks:Which is more popular?
In September 2026, Quidco had more branded searches than Swagbucks among cashback sites in the United Kingdom. Quidco had about 135,000 branded searches, while Swagbucks had 27,100. Quidco made up 16.7% of all cashback site searches we track, and Swagbucks accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about cashback sites, Quidco appeared in all five answers and Swagbucks in none.
Who do people search for more?
Quidco, about 5 searches for every 1 for Swagbucks
Who does AI mention more?
Quidco, mentioned in every answer we collected
Who does AI recommend more?
Quidco, the only one of the two named
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Top cashback sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quidco appeared in all five answers. Swagbucks did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TopCashback1st- Quidco2nd
JamDoughnut3rd
Airtime Rewards4th
Swagbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cashback sites
5 answers
Asked ChatGPT
“Which cashback site should I use in the UK?”
Asked ChatGPT
“What are the best cashback sites in the UK?”
Asked ChatGPT
“What's the best cashback app in the UK?”
Searched Google, AI Overview
“cashback sites”
Searched Google, AI Overview
“best cashback site”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Quidco or Swagbucks more popular in search?
This chart shows how often people search Google for Quidco and Swagbucks by name. Each line represents a brand's share of searches for all five cashback sites we track, month by month, from searches in United Kingdom.
Share of searches by month for Quidco, Swagbucks. The figures are in the table below the chart.
View monthly share of searches table
| Month | TopCashback | Quidco | Swagbucks | JamDoughnut | Airtime Rewards |
|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 16.7% | 5% | 0.41% | 0.45% |
| Nov 2025 | 76.3% | 19.6% | 3.2% | 0.32% | 0.53% |
| Dec 2025 | 75.8% | 19.5% | 3.9% | 0.51% | 0.35% |
| Jan 2026 | 71.5% | 21.8% | 5.4% | 0.79% | 0.58% |
| Feb 2026 | 74.9% | 19.3% | 4.7% | 0.62% | 0.51% |
| Mar 2026 | 74.9% | 19.3% | 4.7% | 0.62% | 0.42% |
| Apr 2026 | 75.6% | 19.5% | 3.9% | 0.57% | 0.43% |
| May 2026 | 75.7% | 19.5% | 3.9% | 0.51% | 0.34% |
| Jun 2026 | 75.7% | 19.5% | 3.9% | 0.51% | 0.34% |
| Jul 2026 | 79.2% | 16.7% | 3.3% | 0.49% | 0.3% |
| Aug 2026 | 79.1% | 16.7% | 3.3% | 0.53% | 0.36% |
| Sep 2026 | 79.2% | 16.7% | 3.3% | 0.49% | 0.3% |
How has the Quidco and Swagbucks comparison changed over the last 12 months?
3 findings
- Quidco was ahead of Swagbucks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quidco’s share of searches among cashback sites in the United Kingdom held steady at 16.7%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Swagbucks’ share of searches among cashback sites in the United Kingdom moved from 5% to 3.3%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for United Kingdom cashback sites in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Quidco’s and Swagbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cashback sites
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