Brandwave

How popular isVision Direct?

In September 2026, people searched for Vision Direct by name about 49,500 times in the United Kingdom, about the same as the previous year. These searches made up 27.6% of all United Kingdom contact lens retailer searches, placing Vision Direct third out of five retailers. When we asked both ChatGPT and Google AI Overviews about contact lens retailers, Vision Direct appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Vision Direct is the third most searched of 5 competitors and the most recommended in AI answers.

  1. Feel Good ContactsShare of searches 27.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. LenstoreShare of searches 27.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Vision DirectShare of searches 27.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SpecsaversShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BootsShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Vision Direct website (opens in a new tab)

Follow Vision Direct and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top contact lens retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vision Direct was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Vision Direct is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vision Direct1st
  2. Feel Good Contacts2nd
  3. Lenstore3rd
  4. Specsavers4th
  5. Boots5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lenstore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vision Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feel Good Contacts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specsavers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about contact lens retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which contact lens retailers compete with Vision Direct?

Vision Direct against contact lens retailers in the United Kingdom, by month

Share of searches by month for Feel Good Contacts, Lenstore, Vision Direct, Specsavers, Boots. The figures are in the table below the chart.

View monthly share of searches table
MonthFeel Good ContactsLenstoreVision DirectSpecsaversBoots
Oct 202529.6%24.2%29.6%13.3%3.2%
Nov 202529.8%24.4%29.8%13.4%2.6%
Dec 202530.7%25.1%30.7%11.2%2.2%
Jan 202629.8%24.4%29.8%13.4%2.6%
Feb 202627.3%27.3%27.3%15%3%
Mar 202627.5%27.5%27.5%15.1%2.4%
Apr 202627.5%27.5%27.5%15.1%2.4%
May 202627.5%27.5%27.5%15.1%2.4%
Jun 202627.5%27.5%27.5%15.1%2.4%
Jul 202630%24.5%30%13.4%2.2%
Aug 202631.7%25.9%25.9%14.2%2.3%
Sep 202627.6%27.6%27.6%15.1%2%

  1. 1.Feel Good Contacts

    27.6%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Lenstore

    27.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Vision Direct

    27.6%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Specsavers

    15.1%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Boots

    2%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Specsavers sells other things too, so only its searches that name this product count here, like “specsavers contact lenses”.

Compare popularity between Vision Direct and its closest rivals

Every comparison with Vision Direct

4 comparisons

How has branded search demand for Vision Direct changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vision Direct in the United Kingdom held steady at 49.5K.
  • Across the 12 months ending September 2026, Vision Direct’s share of searches among contact lens retailers in the United Kingdom decreased from 29.6% to 27.6%.
  • Across the 12 months ending September 2026, Vision Direct’s share of searches among contact lens retailers in the United Kingdom peaked at 30.7% in December 2025 and was lowest at 25.9% in August 2026.
  • Across the 12 months ending September 2026, Vision Direct fell from 2nd to 3rd among contact lens retailers in the United Kingdom.

How did search popularity change for United Kingdom contact lens retailers in September 2026?

5 changes

  1. In September 2026, Lenstore gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.

  2. In September 2026, Vision Direct gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.

  3. In September 2026, Specsavers gained share of searches among contact lens retailers in the United Kingdom, from 14.2% to 15.1%.

  4. In September 2026, Feel Good Contacts lost share of searches among contact lens retailers in the United Kingdom, from 31.7% to 27.6%.

  5. Estimated monthly branded searches for Boots in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are Vision Direct’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vision Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vision direct

Do you work for Vision Direct? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Vision Direct your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free