Brandwave

How popular isTrainline?

In September 2026, people searched for Trainline by name about 4.1 million times in the United Kingdom, about the same as the previous year. These searches made up 94.7% of all United Kingdom train ticket retailer searches, placing Trainline first out of five retailers. When we asked both ChatGPT and Google AI Overviews about train ticket retailers, Trainline appeared in three of the five answers.

Search and AI answers in September 2026

Trainline is the most searched of 5 competitors.

  1. TrainlineShare of searches 94.7%Mentioned in 3 of 5 AI answers
  2. TrainPalShare of searches 4.7%Mentioned in 1 of 5 AI answers
  3. SeatfrogShare of searches 0.28%Mentioned in 0 of 5 AI answers
  4. Split My FareShare of searches 0.23%Mentioned in 1 of 5 AI answers
  5. RaileasyShare of searches 0.15%Mentioned in 0 of 5 AI answers
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Top train ticket retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trainline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trainline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TrainPal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Split My Fare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seatfrog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raileasy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about train ticket retailers

5 answers

  • Asked ChatGPT

    “Where should I buy train tickets in the UK?”

    1. 1Trainline

  • Asked ChatGPT

    “What are the best apps for buying train tickets in the UK?”

    1. 1Trainline
    2. 2TrainPal

  • Asked ChatGPT

    “What's the cheapest way to buy train tickets in the UK?”

    1. 1Split My Fare

  • Searched Google, AI Overview

    “train tickets”

    1. 1Trainline

  • Searched Google, AI Overview

    “cheap train tickets”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

    Which train ticket retailers compete with Trainline?

    Trainline against train ticket retailers in the United Kingdom, by month

    Share of searches by month for Trainline, TrainPal. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTrainlineTrainPalSeatfrogSplit My FareRaileasy
    Oct 202595.3%3.8%0.42%0.28%0.19%
    Nov 202596%3.2%0.42%0.28%0.15%
    Dec 202596.7%2.6%0.35%0.23%0.16%
    Jan 202696%3.2%0.35%0.28%0.15%
    Feb 202696.1%3.2%0.35%0.23%0.16%
    Mar 202696%3.2%0.35%0.28%0.19%
    Apr 202695.4%3.8%0.35%0.28%0.15%
    May 202695.4%3.8%0.35%0.28%0.15%
    Jun 202695.4%3.8%0.35%0.23%0.15%
    Jul 202694.6%4.7%0.28%0.28%0.15%
    Aug 202694.5%4.6%0.34%0.28%0.19%
    Sep 202694.7%4.7%0.28%0.23%0.15%

    1. 1.Trainline

      94.7%

      Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

    2. 2.TrainPal

      4.7%

      Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Seatfrog

      0.28%

      Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

    4. 4.Split My Fare

      0.23%

      Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

    5. 5.Raileasy

      0.15%

      Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

    Compare popularity between Trainline and its closest rivals

    Every comparison with Trainline

    4 comparisons

    How has branded search demand for Trainline changed in the United Kingdom over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Trainline in the United Kingdom held steady at 4.1M.
    • Across the 12 months ending September 2026, Trainline’s share of searches among train ticket retailers in the United Kingdom decreased from 95.3% to 94.7%.
    • Across the 12 months ending September 2026, Trainline’s share of searches among train ticket retailers in the United Kingdom peaked at 96.7% in December 2025 and was lowest at 94.5% in August 2026.

    How did search popularity change for United Kingdom train ticket retailers in September 2026?

    4 changes

    1. Estimated monthly branded searches for TrainPal in the United Kingdom rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

    2. Estimated monthly branded searches for Seatfrog in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

    3. Estimated monthly branded searches for Raileasy in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

    4. Estimated monthly branded searches for Split My Fare in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

    How are Trainline’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Trainline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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