Train ticket retailers in the United Kingdom:Which are most popular?

Name: Train ticket retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Trainline was the most searched train ticket retailer in the United Kingdom, accounting for 94.7% of all searches among the five retailers we track. When we checked with ChatGPT and Google AI Overviews, Trainline was mentioned most often, in three of the five answers.

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Top train ticket retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Trainline was mentioned most often, in three of the five answers. Seatfrog, which ranked third in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Trainline	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
TrainPal	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Split My Fare	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Seatfrog	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Raileasy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Trainline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TrainPal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Split My Fare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seatfrog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raileasy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about train ticket retailers

5 answers

Asked ChatGPT
“Where should I buy train tickets in the UK?”
1. 1Trainline
Asked ChatGPT
“What are the best apps for buying train tickets in the UK?”
1. 1Trainline
2. 2TrainPal
Asked ChatGPT
“What's the cheapest way to buy train tickets in the UK?”
1. 1Split My Fare
Searched Google, AI Overview
“train tickets”
1. 1Trainline
Searched Google, AI Overview
“cheap train tickets”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which train ticket retailers do people search for most?

This chart shows how often people search Google for each train ticket retailer by name. Each line represents a brand's share of searches for all five train ticket retailers we track, month by month, from searches in United Kingdom.

Share of searches among train ticket retailers in the United Kingdom, by month

Month	Trainline	TrainPal	Seatfrog	Split My Fare	Raileasy
Oct 2025	95.3%	3.8%	0.42%	0.28%	0.19%
Nov 2025	96%	3.2%	0.42%	0.28%	0.15%
Dec 2025	96.7%	2.6%	0.35%	0.23%	0.16%
Jan 2026	96%	3.2%	0.35%	0.28%	0.15%
Feb 2026	96.1%	3.2%	0.35%	0.23%	0.16%
Mar 2026	96%	3.2%	0.35%	0.28%	0.19%
Apr 2026	95.4%	3.8%	0.35%	0.28%	0.15%
May 2026	95.4%	3.8%	0.35%	0.28%	0.15%
Jun 2026	95.4%	3.8%	0.35%	0.23%	0.15%
Jul 2026	94.6%	4.7%	0.28%	0.28%	0.15%
Aug 2026	94.5%	4.6%	0.34%	0.28%	0.19%
Sep 2026	94.7%	4.7%	0.28%	0.23%	0.15%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Trainline	94.7%	4.1M	0%	+0.1 points
2, held 2nd	TrainPal	4.7%	201K	0%	0 points
3, held 3rd	Seatfrog	0.28%	12.1K	-18.2%	-0.1 points
4, held 4th	Split My Fare	0.23%	9.9K	-18.2%	-0.1 points
5, held 5th	Raileasy	0.15%	6.6K	-18.5%	0 points

1.Trainline
94.7%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.TrainPal
4.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.Seatfrog
0.28%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
4.Split My Fare
0.23%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.Raileasy
0.15%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

Which brand is most popular in search among train ticket retailers in the United Kingdom?

5 brands

In September 2026, Trainline was the most searched among train ticket retailers in the United Kingdom, with an estimated 4.1M branded searches, 94.7% of all searches for the five we track. TrainPal is in 2nd place, 90 percentage points behind at 4.7%.

United Kingdom train ticket retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Trainline	95.3% → 94.7%	96.7%Dec 2025	94.5%Aug 2026	1st
TrainPal	3.8% → 4.7%	4.7%Sep 2026	2.6%Dec 2025	2nd
Seatfrog	0.42% → 0.28%	0.42%Nov 2025	0.28%Jul 2026	3rd
Split My Fare	0.28% → 0.23%	0.28%Jan 2026	0.23%Sep 2026	4th
Raileasy	0.19% → 0.15%	0.19%Mar 2026	0.15%Jul 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Trainline’s share of searches among train ticket retailers in the United Kingdom decreased from 95.3% to 94.7%.
Across the 12 months ending September 2026, TrainPal’s share of searches among train ticket retailers in the United Kingdom increased from 3.8% to 4.7%.
Across the 12 months ending September 2026, Trainline’s share of searches among train ticket retailers in the United Kingdom peaked at 96.7% in December 2025 and was lowest at 94.5% in August 2026.
Across the 12 months ending September 2026, TrainPal’s share of searches among train ticket retailers in the United Kingdom peaked at 4.7% in September 2026 and was lowest at 2.6% in December 2025.
Across the 12 months ending September 2026, Seatfrog, Split My Fare and Raileasy held steady: their share of searches among train ticket retailers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom train ticket retailers in September 2026?

4 changes

Estimated monthly branded searches for TrainPal in the United Kingdom rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Seatfrog in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Raileasy in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Split My Fare in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted for train ticket retailers?

5 search terms

Each brand's share of searches among train ticket retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.