Brandwave

Split My Fare vs Trainline:Which is more popular?

In September 2026, Trainline had more branded searches than Split My Fare among train ticket retailers in the United Kingdom. Trainline had about 4.1 million branded searches, while Split My Fare had 9,900. Trainline made up 94.7% of all train ticket retailer searches we track, and Split My Fare accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about train ticket retailers, Trainline appeared in three of the five answers and Split My Fare in one.

Among train ticket retailers in the United Kingdom in September 2026

Who do people search for more?

Trainline, about 413 searches for every 1 for Split My Fare

Trainline 4.1M searchesSplit My Fare 9.9K searches

Who does AI mention more?

Trainline, mentioned in 3 of 5 answers, Split My Fare in 1

Trainline in 3 of 5Split My Fare in 1 of 5

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Top train ticket retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trainline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Split My Fare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trainline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TrainPal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Split My Fare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seatfrog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raileasy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about train ticket retailers

5 answers

  • Asked ChatGPT

    “Where should I buy train tickets in the UK?”

    1. 1Trainline

  • Asked ChatGPT

    “What are the best apps for buying train tickets in the UK?”

    1. 1Trainline
    2. 2TrainPal

  • Asked ChatGPT

    “What's the cheapest way to buy train tickets in the UK?”

    1. 1Split My Fare

  • Searched Google, AI Overview

    “train tickets”

    1. 1Trainline

  • Searched Google, AI Overview

    “cheap train tickets”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

    Is Split My Fare or Trainline more popular in search?

    This chart shows how often people search Google for Split My Fare and Trainline by name. Each line represents a brand's share of searches for all five train ticket retailers we track, month by month, from searches in United Kingdom.

    Split My Fare and Trainline among train ticket retailers in the United Kingdom, by month

    Share of searches by month for Trainline, Split My Fare. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTrainlineTrainPalSeatfrogSplit My FareRaileasy
    Oct 202595.3%3.8%0.42%0.28%0.19%
    Nov 202596%3.2%0.42%0.28%0.15%
    Dec 202596.7%2.6%0.35%0.23%0.16%
    Jan 202696%3.2%0.35%0.28%0.15%
    Feb 202696.1%3.2%0.35%0.23%0.16%
    Mar 202696%3.2%0.35%0.28%0.19%
    Apr 202695.4%3.8%0.35%0.28%0.15%
    May 202695.4%3.8%0.35%0.28%0.15%
    Jun 202695.4%3.8%0.35%0.23%0.15%
    Jul 202694.6%4.7%0.28%0.28%0.15%
    Aug 202694.5%4.6%0.34%0.28%0.19%
    Sep 202694.7%4.7%0.28%0.23%0.15%

    How has the Split My Fare and Trainline comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom train ticket retailers in September 2026?

    1 change

    1. Estimated monthly branded searches for Split My Fare in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Split My Fare’s and Trainline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Split My Fare

    1 branded search term

    • split my fare

    Trainline

    1 branded search term

    • trainline

    How the Brand Demand Index is measured

    Other head-to-heads among train ticket retailers

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