Brandwave

How popular isStartline Motor Finance?

In September 2026, people searched for Startline Motor Finance by name about 12,100 times in the United Kingdom, about the same as the previous year. These searches made up 6.2% of all United Kingdom car finance provider searches, placing Startline Motor Finance fifth out of nine providers. When we asked both ChatGPT and Google AI Overviews about car finance providers, Startline Motor Finance did not appear in any of the answers.

Search and AI answers in September 2026

Startline Motor Finance is the fifth most searched of 9 competitors.

  1. Black HorseShare of searches 31.1%Mentioned in 1 of 4 AI answers
  2. ZutoShare of searches 17%Mentioned in 0 of 4 AI answers
  3. Carfinance 247Share of searches 13.9%Mentioned in 0 of 4 AI answers
  4. MoneybarnShare of searches 13.9%Mentioned in 1 of 4 AI answers
  5. Startline Motor FinanceShare of searches 6.2%Mentioned in 0 of 4 AI answers

+4 more

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Top car finance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Startline Motor Finance did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moneybarn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zuto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carfinance 2470 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Startline Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carmoola0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oodle Car Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Close Brothers Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CarMoney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car finance providers

4 answers

  • Asked ChatGPT

    “Who's the best car finance provider in the UK?”

    1. 1Black Horse

  • Asked ChatGPT

    “Where can I get car finance with bad credit?”

    1. 1Moneybarn

  • Asked ChatGPT

    “Is it better to get car finance from the dealer or a broker?”

    1. Searched Google, AI Overview

      “car finance”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

      Which car finance providers compete with Startline Motor Finance?

      Startline Motor Finance against car finance providers in the United Kingdom, by month

      Share of searches by month for Black Horse, Zuto, Carfinance 247, Moneybarn, Startline Motor Finance, Carmoola, Oodle Car Finance, Close Brothers Motor Finance, CarMoney. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBlack HorseZutoCarfinance 247MoneybarnStartline Motor FinanceCarmoolaOodle Car FinanceClose Brothers Motor FinanceCarMoney
      Oct 202526.6%17.8%11.9%14.6%5.3%11.9%5.3%3.6%2.9%
      Nov 202524.9%16.6%13.6%13.6%6.1%13.6%5%3.3%3.3%
      Dec 202526.7%17.9%12%14.6%6.5%9.8%5.3%3.6%3.6%
      Jan 202627.1%18.1%12.1%12.1%5.4%14.8%4.4%3%3%
      Feb 202624.8%20.3%13.6%13.6%5%11.1%5%3.3%3.3%
      Mar 202627.4%18.3%12.3%12.3%5.5%12.3%4.5%4.5%3%
      Apr 202629.7%19.9%10.9%13.3%5.9%8.9%4.9%3.3%3.3%
      May 202629.3%19.6%13.1%13.1%5.9%7.2%4.8%3.2%3.9%
      Jun 202628.6%19.1%12.8%12.8%7%7%5.7%3.8%3.1%
      Jul 202629.7%19.9%13.3%13.3%5.9%5.9%4.9%4%3.2%
      Aug 202630.1%16.5%13.5%16.5%6%6%4.9%3.3%3.3%
      Sep 202631.1%17%13.9%13.9%6.2%5.1%5.1%4.2%3.4%

      1. 1.Black Horse

        31.1%

        Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

      2. 2.Zuto

        17%

        Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

      3. 3.Carfinance 247

        13.9%

        Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

      4. 4.Moneybarn

        13.9%

        Moved from 2nd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.5 points.

      5. 5.Startline Motor Finance

        6.2%

        Moved from 6th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

      6. 6.Carmoola

        5.1%

        Moved from 5th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

      7. 7.Oodle Car Finance

        5.1%

        Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

      8. 8.Close Brothers Motor Finance

        4.2%

        Moved from 9th to 8th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

      9. 9.CarMoney

        3.4%

        Moved from 8th to 9th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

      Compare popularity between Startline Motor Finance and its closest rivals

      Every comparison with Startline Motor Finance

      8 comparisons

      How has branded search demand for Startline Motor Finance changed in the United Kingdom over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Startline Motor Finance in the United Kingdom held steady at 12.1K.
      • Across the 12 months ending September 2026, Startline Motor Finance’s share of searches among car finance providers in the United Kingdom increased from 5.3% to 6.2%.
      • Across the 12 months ending September 2026, Startline Motor Finance’s share of searches among car finance providers in the United Kingdom peaked at 7% in June 2026 and was lowest at 5% in February 2026.
      • Across the 12 months ending September 2026, Startline Motor Finance rose from 7th to 5th among car finance providers in the United Kingdom.

      How did search popularity change for United Kingdom car finance providers in September 2026?

      6 changes

      1. In September 2026, Zuto overtook Moneybarn to rank 2nd among car finance providers in the United Kingdom, with 17% of the searches.

      2. In September 2026, Close Brothers Motor Finance overtook CarMoney to rank 8th among car finance providers in the United Kingdom, with 4.2% of the searches.

      3. In September 2026, Black Horse gained share of searches among car finance providers in the United Kingdom, from 30.1% to 31.1%.

      4. In September 2026, Moneybarn lost share of searches among car finance providers in the United Kingdom, from 16.5% to 13.9%.

      5. In September 2026, Carmoola lost share of searches among car finance providers in the United Kingdom, from 6% to 5.1%.

      6. Carfinance 247’s share of searches among car finance providers in the United Kingdom has gained ground for 3 months in a row, from 12.8% to 13.9% in September 2026.

      How are Startline Motor Finance’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Startline Motor Finance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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