Close Brothers Motor Finance vs Startline Motor Finance:Which is more popular?
In September 2026, Startline Motor Finance had more branded searches than Close Brothers Motor Finance among car finance providers in the United Kingdom. Startline Motor Finance had about 12,100 branded searches, while Close Brothers Motor Finance had 8,100. Startline Motor Finance made up 6.2% of all car finance provider searches we track, and Close Brothers Motor Finance accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about car finance providers, neither Close Brothers Motor Finance nor Startline Motor Finance appeared in any of the four answers.
Who do people search for more?
Startline Motor Finance, about 49% more searches than Close Brothers Motor Finance
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top car finance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Close Brothers Motor Finance nor Startline Motor Finance showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moneybarn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zuto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carfinance 2470 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Startline Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carmoola0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oodle Car Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Close Brothers Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CarMoney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car finance providers
4 answers
Asked ChatGPT
“Who's the best car finance provider in the UK?”
Asked ChatGPT
“Where can I get car finance with bad credit?”
Asked ChatGPT
“Is it better to get car finance from the dealer or a broker?”
Searched Google, AI Overview
“car finance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Close Brothers Motor Finance or Startline Motor Finance more popular in search?
This chart shows how often people search Google for Close Brothers Motor Finance and Startline Motor Finance by name. Each line represents a brand's share of searches for all nine car finance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Startline Motor Finance, Close Brothers Motor Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Horse | Zuto | Carfinance 247 | Moneybarn | Startline Motor Finance | Carmoola | Oodle Car Finance | Close Brothers Motor Finance | CarMoney |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 17.8% | 11.9% | 14.6% | 5.3% | 11.9% | 5.3% | 3.6% | 2.9% |
| Nov 2025 | 24.9% | 16.6% | 13.6% | 13.6% | 6.1% | 13.6% | 5% | 3.3% | 3.3% |
| Dec 2025 | 26.7% | 17.9% | 12% | 14.6% | 6.5% | 9.8% | 5.3% | 3.6% | 3.6% |
| Jan 2026 | 27.1% | 18.1% | 12.1% | 12.1% | 5.4% | 14.8% | 4.4% | 3% | 3% |
| Feb 2026 | 24.8% | 20.3% | 13.6% | 13.6% | 5% | 11.1% | 5% | 3.3% | 3.3% |
| Mar 2026 | 27.4% | 18.3% | 12.3% | 12.3% | 5.5% | 12.3% | 4.5% | 4.5% | 3% |
| Apr 2026 | 29.7% | 19.9% | 10.9% | 13.3% | 5.9% | 8.9% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.3% | 19.6% | 13.1% | 13.1% | 5.9% | 7.2% | 4.8% | 3.2% | 3.9% |
| Jun 2026 | 28.6% | 19.1% | 12.8% | 12.8% | 7% | 7% | 5.7% | 3.8% | 3.1% |
| Jul 2026 | 29.7% | 19.9% | 13.3% | 13.3% | 5.9% | 5.9% | 4.9% | 4% | 3.2% |
| Aug 2026 | 30.1% | 16.5% | 13.5% | 16.5% | 6% | 6% | 4.9% | 3.3% | 3.3% |
| Sep 2026 | 31.1% | 17% | 13.9% | 13.9% | 6.2% | 5.1% | 5.1% | 4.2% | 3.4% |
How has the Close Brothers Motor Finance and Startline Motor Finance comparison changed over the last 12 months?
3 findings
- Startline Motor Finance was ahead of Close Brothers Motor Finance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Close Brothers Motor Finance’s share of searches among car finance providers in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Startline Motor Finance’s share of searches among car finance providers in the United Kingdom moved from 5.3% to 6.2%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for United Kingdom car finance providers in September 2026?
2 changes
In September 2026, Close Brothers Motor Finance overtook CarMoney to rank 8th among car finance providers in the United Kingdom, with 4.2% of the searches.
In September 2026, Startline Motor Finance rose from 6th to 5th among car finance providers in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Close Brothers Motor Finance’s and Startline Motor Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Close Brothers Motor Finance
1 branded search term
- close brothers motor finance
Startline Motor Finance
1 branded search term
- startline motor finance
Other head-to-heads among car finance providers
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