How popular isBlack Horse?
In September 2026, people searched for Black Horse by name about 60,500 times in the United Kingdom, about the same as the previous year. These searches made up 31.1% of all United Kingdom car finance provider searches, placing Black Horse first out of nine providers. When we asked both ChatGPT and Google AI Overviews about car finance providers, Black Horse appeared in one of the four answers.
Black Horse is the most searched of 9 competitors.
Black HorseShare of searches 31.1%Mentioned in 1 of 4 AI answers
ZutoShare of searches 17%Mentioned in 0 of 4 AI answers
Carfinance 247Share of searches 13.9%Mentioned in 0 of 4 AI answers
MoneybarnShare of searches 13.9%Mentioned in 1 of 4 AI answers
Startline Motor FinanceShare of searches 6.2%Mentioned in 0 of 4 AI answers
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Top car finance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Black Horse was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Moneybarn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Zuto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Carfinance 2470 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Startline Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carmoola0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oodle Car Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Close Brothers Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CarMoney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car finance providers
4 answers
Asked ChatGPT
“Who's the best car finance provider in the UK?”
Asked ChatGPT
“Where can I get car finance with bad credit?”
Asked ChatGPT
“Is it better to get car finance from the dealer or a broker?”
Searched Google, AI Overview
“car finance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which car finance providers compete with Black Horse?
Share of searches by month for Black Horse, Zuto, Carfinance 247, Moneybarn, Startline Motor Finance, Carmoola, Oodle Car Finance, Close Brothers Motor Finance, CarMoney. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Horse | Zuto | Carfinance 247 | Moneybarn | Startline Motor Finance | Carmoola | Oodle Car Finance | Close Brothers Motor Finance | CarMoney |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 17.8% | 11.9% | 14.6% | 5.3% | 11.9% | 5.3% | 3.6% | 2.9% |
| Nov 2025 | 24.9% | 16.6% | 13.6% | 13.6% | 6.1% | 13.6% | 5% | 3.3% | 3.3% |
| Dec 2025 | 26.7% | 17.9% | 12% | 14.6% | 6.5% | 9.8% | 5.3% | 3.6% | 3.6% |
| Jan 2026 | 27.1% | 18.1% | 12.1% | 12.1% | 5.4% | 14.8% | 4.4% | 3% | 3% |
| Feb 2026 | 24.8% | 20.3% | 13.6% | 13.6% | 5% | 11.1% | 5% | 3.3% | 3.3% |
| Mar 2026 | 27.4% | 18.3% | 12.3% | 12.3% | 5.5% | 12.3% | 4.5% | 4.5% | 3% |
| Apr 2026 | 29.7% | 19.9% | 10.9% | 13.3% | 5.9% | 8.9% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.3% | 19.6% | 13.1% | 13.1% | 5.9% | 7.2% | 4.8% | 3.2% | 3.9% |
| Jun 2026 | 28.6% | 19.1% | 12.8% | 12.8% | 7% | 7% | 5.7% | 3.8% | 3.1% |
| Jul 2026 | 29.7% | 19.9% | 13.3% | 13.3% | 5.9% | 5.9% | 4.9% | 4% | 3.2% |
| Aug 2026 | 30.1% | 16.5% | 13.5% | 16.5% | 6% | 6% | 4.9% | 3.3% | 3.3% |
| Sep 2026 | 31.1% | 17% | 13.9% | 13.9% | 6.2% | 5.1% | 5.1% | 4.2% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.1% | 60.5K | 0% | +1 points | |
| 2, moved from 3rd to 2nd | 17% | 33.1K | 0% | +0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 13.9% | 27.1K | 0% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 13.9% | 27.1K | -18.1% | -2.5 pointsmoved from 2nd to 4th | |
| 5, moved from 6th to 5th | 6.2% | 12.1K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.1% | 9.9K | -18.2% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.1% | 9.9K | 0% | +0.2 points | |
| 8, moved from 9th to 8th | 4.2% | 8.1K | +22.7% | +0.9 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.4% | 6.6K | 0% | +0.1 pointsmoved from 8th to 9th |
31.1%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.
2.
Zuto17%
Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
13.9%
Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
13.9%
Moved from 2nd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.5 points.
6.2%
Moved from 6th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Carmoola5.1%
Moved from 5th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.1%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Moved from 9th to 8th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
9.
CarMoney3.4%
Moved from 8th to 9th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Black Horse and its closest rivals
Every comparison with Black Horse
8 comparisons
How has branded search demand for Black Horse changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Black Horse in the United Kingdom held steady at 60.5K.
- Across the 12 months ending September 2026, Black Horse’s share of searches among car finance providers in the United Kingdom increased from 26.6% to 31.1%.
- Across the 12 months ending September 2026, Black Horse’s share of searches among car finance providers in the United Kingdom peaked at 31.1% in September 2026 and was lowest at 24.8% in February 2026.
How did search popularity change for United Kingdom car finance providers in September 2026?
6 changes
In September 2026, Zuto overtook Moneybarn to rank 2nd among car finance providers in the United Kingdom, with 17% of the searches.
In September 2026, Close Brothers Motor Finance overtook CarMoney to rank 8th among car finance providers in the United Kingdom, with 4.2% of the searches.
In September 2026, Black Horse gained share of searches among car finance providers in the United Kingdom, from 30.1% to 31.1%.
In September 2026, Moneybarn lost share of searches among car finance providers in the United Kingdom, from 16.5% to 13.9%.
In September 2026, Carmoola lost share of searches among car finance providers in the United Kingdom, from 6% to 5.1%.
Carfinance 247’s share of searches among car finance providers in the United Kingdom has gained ground for 3 months in a row, from 12.8% to 13.9% in September 2026.
How are Black Horse’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Black Horse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- black horse finance
Who owns Black Horse?
Black Horse is owned by Lloyds Banking Group. Brandwave also tracks Lloyds Bank and 
Halifax, owned by the same company, in the United Kingdom.
Do you work for Black Horse? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Black Horse your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.