Black Horse vs Close Brothers Motor Finance:Which is more popular?
In September 2026, Black Horse had more branded searches than Close Brothers Motor Finance among car finance providers in the United Kingdom. Black Horse had about 60,500 branded searches, while Close Brothers Motor Finance had 8,100. Black Horse made up 31.1% of all car finance provider searches we track, and Close Brothers Motor Finance accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about car finance providers, Black Horse appeared in one of the four answers and Close Brothers Motor Finance in none.
Who do people search for more?
Black Horse, about 7 searches for every 1 for Close Brothers Motor Finance
Who does AI mention more?
Black Horse, mentioned in 1 of 4 answers, Close Brothers Motor Finance in 0
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Top car finance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Black Horse was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Close Brothers Motor Finance did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Horse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moneybarn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zuto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carfinance 2470 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Startline Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carmoola0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oodle Car Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Close Brothers Motor Finance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CarMoney0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car finance providers
4 answers
Asked ChatGPT
“Who's the best car finance provider in the UK?”
Asked ChatGPT
“Where can I get car finance with bad credit?”
Asked ChatGPT
“Is it better to get car finance from the dealer or a broker?”
Searched Google, AI Overview
“car finance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Black Horse or Close Brothers Motor Finance more popular in search?
This chart shows how often people search Google for Black Horse and Close Brothers Motor Finance by name. Each line represents a brand's share of searches for all nine car finance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Black Horse, Close Brothers Motor Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Horse | Zuto | Carfinance 247 | Moneybarn | Startline Motor Finance | Carmoola | Oodle Car Finance | Close Brothers Motor Finance | CarMoney |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 17.8% | 11.9% | 14.6% | 5.3% | 11.9% | 5.3% | 3.6% | 2.9% |
| Nov 2025 | 24.9% | 16.6% | 13.6% | 13.6% | 6.1% | 13.6% | 5% | 3.3% | 3.3% |
| Dec 2025 | 26.7% | 17.9% | 12% | 14.6% | 6.5% | 9.8% | 5.3% | 3.6% | 3.6% |
| Jan 2026 | 27.1% | 18.1% | 12.1% | 12.1% | 5.4% | 14.8% | 4.4% | 3% | 3% |
| Feb 2026 | 24.8% | 20.3% | 13.6% | 13.6% | 5% | 11.1% | 5% | 3.3% | 3.3% |
| Mar 2026 | 27.4% | 18.3% | 12.3% | 12.3% | 5.5% | 12.3% | 4.5% | 4.5% | 3% |
| Apr 2026 | 29.7% | 19.9% | 10.9% | 13.3% | 5.9% | 8.9% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.3% | 19.6% | 13.1% | 13.1% | 5.9% | 7.2% | 4.8% | 3.2% | 3.9% |
| Jun 2026 | 28.6% | 19.1% | 12.8% | 12.8% | 7% | 7% | 5.7% | 3.8% | 3.1% |
| Jul 2026 | 29.7% | 19.9% | 13.3% | 13.3% | 5.9% | 5.9% | 4.9% | 4% | 3.2% |
| Aug 2026 | 30.1% | 16.5% | 13.5% | 16.5% | 6% | 6% | 4.9% | 3.3% | 3.3% |
| Sep 2026 | 31.1% | 17% | 13.9% | 13.9% | 6.2% | 5.1% | 5.1% | 4.2% | 3.4% |
How has the Black Horse and Close Brothers Motor Finance comparison changed over the last 12 months?
3 findings
- Black Horse was ahead of Close Brothers Motor Finance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Horse’s share of searches among car finance providers in the United Kingdom moved from 26.6% to 31.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Close Brothers Motor Finance’s share of searches among car finance providers in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom car finance providers in September 2026?
2 changes
In September 2026, Close Brothers Motor Finance overtook CarMoney to rank 8th among car finance providers in the United Kingdom, with 4.2% of the searches.
In September 2026, Black Horse gained share of searches among car finance providers in the United Kingdom, from 30.1% to 31.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black Horse’s and Close Brothers Motor Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Horse
1 branded search term
- black horse finance
Close Brothers Motor Finance
1 branded search term
- close brothers motor finance
Other head-to-heads among car finance providers
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