Brandwave

How popular isSantander?

In September 2026, people searched for Santander by name about 2.1 million times in United Kingdom, about the same as the previous year. These searches made up 20.9% of all United Kingdom banks in the UK searches, placing Santander second out of 12 brands. When we asked both ChatGPT and Google AI Overviews about banks in the UK, Santander appeared in one of the five answers and was the ninth most recommended of the 12.

Search and AI answers in September 2026

Santander is the second most searched of 12 competitors and the ninth most recommended in AI answers.

  1. Lloyds BankShare of searches 35.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. SantanderShare of searches 20.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  3. BarclaysShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. NatWestShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
  5. HSBCShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

+7 more

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Top banks in the UK in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Santander was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Santander is the ninth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barclays1st
  2. First Direct2nd
  3. Starling Bank3rd
  4. Monzo4th
  5. HSBC5th
  6. Chase UK6th
  7. Nationwide7th
  8. Lloyds Bank8th
  9. Santander9th
  10. NatWest10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barclays4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HSBC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monzo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starling Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nationwide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chase UK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lloyds Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santander1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NatWest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about banks in the UK

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which banks in the UK compete with Santander?

Santander against banks in the UK in United Kingdom, by month

Share of searches by month for Lloyds Bank, Santander, Barclays, NatWest, HSBC, Nationwide, Halifax, Monzo. The figures are in the table below the chart.

View monthly share of searches table
MonthLloyds BankSantanderBarclaysNatWestHSBCNationwideHalifaxMonzoFirst DirectTSBStarling BankChase UK
Oct 202533.1%18.4%12.8%13.3%9.5%4%3.9%1.8%1.6%0.97%0.65%0.18%
Nov 202533.6%19.6%13.7%11.5%8.5%4.2%3.6%1.9%1.7%0.85%0.7%0.15%
Dec 202530.5%21.2%12.7%12.2%8.8%5.5%3.8%1.6%1.8%1.1%0.6%0.15%
Jan 202631.4%23%12.8%10.8%7.8%4.8%3.4%2.2%1.9%0.97%0.8%0.22%
Feb 202631.1%22.7%12.7%10.7%7.7%5.9%3.3%2.1%1.9%0.96%0.79%0.22%
Mar 202631%21.1%13.9%11.7%8.5%4.3%3.9%1.9%1.7%1.1%0.71%0.19%
Apr 202630.6%21.5%12%11.5%8.2%6.4%3.9%1.9%1.7%1.3%0.85%0.18%
May 202630.7%22%11.9%10%7.2%8.2%3.8%2%1.8%1.4%0.74%0.19%
Jun 202631.3%21.8%13%12.5%7.4%4.6%3.6%2.1%1.8%0.93%0.76%0.16%
Jul 202632%22.3%13.3%10.4%7.5%4.7%4%2.1%1.9%0.95%0.77%0.2%
Aug 202632.4%21.9%13.5%10.6%7.5%4.8%3.1%2.6%1.6%1.2%0.78%0.16%
Sep 202635.9%20.9%12.8%10.1%7.3%4.5%2.6%2.5%1.5%0.91%0.75%0.14%

  1. 1.Lloyds Bank

    35.9%

    Held 1st. 3.6M estimated branded searches, +16.3% vs prior month. Share +3.6 points.

  2. 2.Santander

    20.9%

    Held 2nd. 2.1M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Barclays

    12.8%

    Held 3rd. 1.3M estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.NatWest

    10.1%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.HSBC

    7.3%

    Held 5th. 723K estimated branded searches, +1.3% vs prior month. Share -0.3 points.

  6. 6.Nationwide

    4.5%

    Held 6th. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Halifax

    2.6%

    Held 7th. 256K estimated branded searches, -12.3% vs prior month. Share -0.5 points.

  8. 8.Monzo

    2.5%

    Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.First Direct

    1.5%

    Held 9th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.TSB

    0.91%

    Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  11. 11.Starling Bank

    0.75%

    Held 11th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Chase UK

    0.14%

    Held 12th. 13.5K estimated branded searches, -11.8% vs prior month. Share 0 points.

Compare popularity between Santander and its closest rivals

Every comparison with Santander

11 comparisons

How has branded search demand for Santander changed in United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Santander in United Kingdom held steady at 2.1M.
  • Across the 12 months ending September 2026, Santander’s share of searches among banks in the UK in United Kingdom increased from 18.4% to 20.9%.
  • Across the 12 months ending September 2026, Santander’s share of searches among banks in the UK in United Kingdom peaked at 23% in January 2026 and was lowest at 18.4% in October 2025.

How did search popularity change for United Kingdom banks in the UK in September 2026?

6 changes

  1. In September 2026, Lloyds Bank gained share of searches among banks in the UK in United Kingdom, from 32.4% to 35.9%.

  2. In September 2026, Santander lost share of searches among banks in the UK in United Kingdom, from 21.9% to 20.9%.

  3. In September 2026, Barclays lost share of searches among banks in the UK in United Kingdom, from 13.5% to 12.8%.

  4. In September 2026, Halifax lost share of searches among banks in the UK in United Kingdom, from 3.1% to 2.6%.

  5. Estimated monthly branded searches for Monzo in United Kingdom rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  6. Estimated monthly branded searches for NatWest in United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

How are Santander’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Santander’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • santander
  • santander uk

Do you work for Santander? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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