Brandwave

How popular isPagazzi?

In September 2026, people searched for Pagazzi by name about 2,900 times in the United Kingdom, a 46.3% decrease from the previous year. These searches made up 3.2% of all United Kingdom lighting retailer searches, placing Pagazzi ninth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about lighting retailers, Pagazzi did not appear in any of the answers.

Search and AI answers in September 2026

Pagazzi is the ninth most searched of 10 competitors and not listed in any AI answer.

  1. DunelmShare of searches 20.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. PookyShare of searches 20.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Lights4funShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. John LewisShare of searches 13.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. PagazziShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top lighting retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pagazzi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunelm1st
  2. John Lewis2nd
  3. Pooky3rd
  4. Habitat4th
  5. Lights.co.uk5th
  6. Jim Lawrence6th
  7. Litecraft7th
  8. Lights4fun–
  9. Dowsing & Reynolds–
  10. Pagazzi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dunelm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pooky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jim Lawrence1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lights.co.uk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litecraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lights4fun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dowsing & Reynolds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pagazzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lighting retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which lighting retailers compete with Pagazzi?

Pagazzi against lighting retailers in the United Kingdom, by month

Share of searches by month for Dunelm, Pooky, Lights4fun, John Lewis, Jim Lawrence, Dowsing & Reynolds, Lights.co.uk, Litecraft, Pagazzi. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmPookyLights4funJohn LewisJim LawrenceDowsing & ReynoldsLights.co.ukLitecraftPagazziHabitat
Oct 202521.7%21.7%14.5%14.5%9.7%6.5%2.3%2.9%4.3%1.9%
Nov 202516.3%19.9%29.8%10.9%7.3%6%2.2%2.2%4%1.4%
Dec 202515%18.4%33.6%10%8.2%5.5%2%2.4%3.6%1.3%
Jan 202623.2%23.2%10.4%12.7%10.4%6.9%2.5%3.1%5.7%2.1%
Feb 202624.9%20.3%7.4%13.6%11.1%7.4%2.7%3.3%7.4%1.8%
Mar 202619.9%24.4%8.9%13.3%10.9%8.9%2.6%3.2%5.9%1.8%
Apr 202618.9%23.1%12.7%12.7%12.7%8.4%3.1%3.1%3.7%1.7%
May 202619.4%23.7%13%10.6%13%8.6%3.1%3.1%3.8%1.7%
Jun 202620.8%25.5%11.4%11.4%11.4%9.3%2.7%2.7%3.4%1.4%
Jul 202619.2%28.7%12.8%10.5%10.5%8.5%3.1%2.5%3.1%1.1%
Aug 202620%24.6%13.4%11%11%9%3.2%3.2%3.2%1.4%
Sep 202620.1%20.1%16.5%13.5%11%7.3%3.2%3.2%3.2%1.8%

  1. 1.Dunelm

    20.1%

    Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Pooky

    20.1%

    Moved from 1st to 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.5 points.

  3. 3.Lights4fun

    16.5%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  4. 4.John Lewis

    13.5%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  5. 5.Jim Lawrence

    11%

    Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dowsing & Reynolds

    7.3%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  7. 7.Lights.co.uk

    3.2%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Litecraft

    3.2%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Pagazzi

    3.2%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Habitat

    1.8%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

Dunelm, John Lewis and Habitat sell other things too, so only their searches that name this product count here, like “dunelm lighting”.

Compare popularity between Pagazzi and its closest rivals

Every comparison with Pagazzi

9 comparisons

How has branded search demand for Pagazzi changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pagazzi in the United Kingdom fell from 5.4K to 2.9K.
  • Across the 12 months ending September 2026, Pagazzi’s share of searches among lighting retailers in the United Kingdom decreased from 4.3% to 3.2%.
  • Across the 12 months ending September 2026, Pagazzi’s share of searches among lighting retailers in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 3.1% in July 2026.
  • Across the 12 months ending September 2026, Pagazzi fell from 7th to 9th among lighting retailers in the United Kingdom.

How did search popularity change for United Kingdom lighting retailers in September 2026?

6 changes

  1. In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches.

  2. In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%.

  3. In September 2026, Pooky lost share of searches among lighting retailers in the United Kingdom, from 24.6% to 20.1%.

  4. In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%.

  5. Lights.co.uk’s share of searches among lighting retailers in the United Kingdom has gained ground for 3 months in a row, from 2.7% to 3.2% in September 2026.

  6. In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom.

How are Pagazzi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pagazzi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pagazzi

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How the Brand Demand Index is measured

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