Brandwave

How popular isLookers?

In September 2026, people searched for Lookers by name about 22,200 times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 2.3% of all United Kingdom car dealer group searches, placing Lookers sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about car dealer groups, Lookers did not appear in any of the answers.

Search and AI answers in September 2026

Lookers is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. Arnold ClarkShare of searches 58%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. MotorpointShare of searches 21.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Evans HalshawShare of searches 11.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. StoneacreShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. LookersShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top car dealer groups in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lookers did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motorpoint1st
  2. Arnold Clark2nd
  3. Sytner2nd
  4. Evans Halshaw–
  5. Stoneacre–
  6. Lookers–
  7. Marshall Motor Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arnold Clark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Motorpoint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sytner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Evans Halshaw0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stoneacre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marshall Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car dealer groups

4 answers

  • Asked ChatGPT

    “What's the best car dealer group in the UK?”

    1. 1Arnold Clark

  • Asked ChatGPT

    “Which UK car dealers are most trusted for used cars?”

    1. 1Motorpoint
    2. 2Arnold Clark

  • Asked ChatGPT

    “Where should I buy a used car in the UK?”

    1. 1Motorpoint
    2. 2Sytner

  • Searched Google, AI Overview

    “car dealerships”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “used car dealers”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

    Which car dealer groups compete with Lookers?

    Lookers against car dealer groups in the United Kingdom, by month

    Share of searches by month for Arnold Clark, Motorpoint, Evans Halshaw, Stoneacre, Sytner, Lookers. The figures are in the table below the chart.

    View monthly share of searches table
    MonthArnold ClarkMotorpointEvans HalshawStoneacreSytnerLookersMarshall Motor Group
    Oct 202557.7%21.1%11.5%3.5%2.8%2.8%0.57%
    Nov 202556.8%20.8%11.4%4.2%3.4%2.8%0.56%
    Dec 202559.8%17.9%12%3.6%3%3%0.72%
    Jan 202657.3%20.9%11.5%4.2%2.8%2.8%0.46%
    Feb 202656.9%20.8%11.4%4.2%3.4%2.8%0.56%
    Mar 202660.4%18%12.1%3.6%3%2.4%0.48%
    Apr 202656.9%20.8%11.4%4.2%3.4%2.8%0.56%
    May 202657.2%20.9%11.4%4.2%3.4%2.3%0.46%
    Jun 202660.3%18.1%12.1%3.6%3%2.4%0.59%
    Jul 202658%21.2%11.6%3.5%2.9%2.3%0.46%
    Aug 202657.7%21.1%11.5%3.5%3.5%2.3%0.46%
    Sep 202658%21.2%11.6%3.5%2.9%2.3%0.46%

    1. 1.Arnold Clark

      58%

      Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

    2. 2.Motorpoint

      21.2%

      Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Evans Halshaw

      11.6%

      Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.Stoneacre

      3.5%

      Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Sytner

      2.9%

      Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

    6. 6.Lookers

      2.3%

      Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Marshall Motor Group

      0.46%

      Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Lookers and its closest rivals

    Every comparison with Lookers

    6 comparisons

    How has branded search demand for Lookers changed in the United Kingdom over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Lookers in the United Kingdom fell from 27.1K to 22.2K.
    • Across the 12 months ending September 2026, Lookers fell from 5th to 6th among car dealer groups in the United Kingdom.

    How did search popularity change for United Kingdom car dealer groups in September 2026?

    3 changes

    1. In September 2026, Sytner lost share of searches among car dealer groups in the United Kingdom, from 3.5% to 2.9%.

    2. Estimated monthly branded searches for Marshall Motor Group in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    3. Estimated monthly branded searches for Lookers in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

    How are Lookers’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Lookers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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