Brandwave

Lookers vs Marshall Motor Group:Which is more popular?

In September 2026, Lookers had more branded searches than Marshall Motor Group among car dealer groups in the United Kingdom. Lookers had about 22,200 branded searches, while Marshall Motor Group had 4,400. Lookers made up 2.3% of all car dealer group searches we track, and Marshall Motor Group accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about car dealer groups, neither Lookers nor Marshall Motor Group appeared in any of the four answers.

Among car dealer groups in the United Kingdom in September 2026

Who do people search for more?

Lookers, about 5 searches for every 1 for Marshall Motor Group

Lookers 22.2K searchesMarshall Motor Group 4.4K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Lookers in 0 of 4Marshall Motor Group in 0 of 4

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Top car dealer groups in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Lookers nor Marshall Motor Group showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motorpoint1st
  2. Arnold Clark2nd
  3. Sytner2nd
  4. Evans Halshaw–
  5. Stoneacre–
  6. Lookers–
  7. Marshall Motor Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arnold Clark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Motorpoint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sytner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Evans Halshaw0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stoneacre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marshall Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car dealer groups

4 answers

  • Asked ChatGPT

    “What's the best car dealer group in the UK?”

    1. 1Arnold Clark

  • Asked ChatGPT

    “Which UK car dealers are most trusted for used cars?”

    1. 1Motorpoint
    2. 2Arnold Clark

  • Asked ChatGPT

    “Where should I buy a used car in the UK?”

    1. 1Motorpoint
    2. 2Sytner

  • Searched Google, AI Overview

    “car dealerships”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “used car dealers”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

    Is Lookers or Marshall Motor Group more popular in search?

    This chart shows how often people search Google for Lookers and Marshall Motor Group by name. Each line represents a brand's share of searches for all seven car dealer group brands we track, month by month, from searches in United Kingdom.

    Lookers and Marshall Motor Group among car dealer groups in the United Kingdom, by month

    Share of searches by month for Lookers, Marshall Motor Group. The figures are in the table below the chart.

    View monthly share of searches table
    MonthArnold ClarkMotorpointEvans HalshawStoneacreSytnerLookersMarshall Motor Group
    Oct 202557.7%21.1%11.5%3.5%2.8%2.8%0.57%
    Nov 202556.8%20.8%11.4%4.2%3.4%2.8%0.56%
    Dec 202559.8%17.9%12%3.6%3%3%0.72%
    Jan 202657.3%20.9%11.5%4.2%2.8%2.8%0.46%
    Feb 202656.9%20.8%11.4%4.2%3.4%2.8%0.56%
    Mar 202660.4%18%12.1%3.6%3%2.4%0.48%
    Apr 202656.9%20.8%11.4%4.2%3.4%2.8%0.56%
    May 202657.2%20.9%11.4%4.2%3.4%2.3%0.46%
    Jun 202660.3%18.1%12.1%3.6%3%2.4%0.59%
    Jul 202658%21.2%11.6%3.5%2.9%2.3%0.46%
    Aug 202657.7%21.1%11.5%3.5%3.5%2.3%0.46%
    Sep 202658%21.2%11.6%3.5%2.9%2.3%0.46%

    How has the Lookers and Marshall Motor Group comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom car dealer groups in September 2026?

    2 changes

    1. Estimated monthly branded searches for Marshall Motor Group in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    2. Estimated monthly branded searches for Lookers in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Lookers’ and Marshall Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Lookers

    1 branded search term

    • lookers

    Marshall Motor Group

    1 branded search term

    • marshall motor group

    How the Brand Demand Index is measured

    Other head-to-heads among car dealer groups

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