Brandwave

How popular isMotorpoint?

In September 2026, people searched for Motorpoint by name about 201,000 times in the United Kingdom, about the same as the previous year. These searches made up 21.2% of all United Kingdom car dealer group searches, placing Motorpoint second out of seven brands. When we asked both ChatGPT and Google AI Overviews about car dealer groups, Motorpoint appeared in two of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

Motorpoint is the second most searched of 7 competitors and the most recommended in AI answers.

  1. Arnold ClarkShare of searches 58%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. MotorpointShare of searches 21.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Evans HalshawShare of searches 11.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. StoneacreShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SytnerShare of searches 2.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd

+2 more

Motorpoint website (opens in a new tab)

Follow Motorpoint and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top car dealer groups in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Motorpoint was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Motorpoint is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motorpoint1st
  2. Arnold Clark2nd
  3. Sytner2nd
  4. Evans Halshaw–
  5. Stoneacre–
  6. Lookers–
  7. Marshall Motor Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arnold Clark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Motorpoint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sytner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Evans Halshaw0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stoneacre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marshall Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car dealer groups

4 answers

  • Asked ChatGPT

    “What's the best car dealer group in the UK?”

    1. 1Arnold Clark

  • Asked ChatGPT

    “Which UK car dealers are most trusted for used cars?”

    1. 1Motorpoint
    2. 2Arnold Clark

  • Asked ChatGPT

    “Where should I buy a used car in the UK?”

    1. 1Motorpoint
    2. 2Sytner

  • Searched Google, AI Overview

    “car dealerships”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “used car dealers”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

    Which car dealer groups compete with Motorpoint?

    Motorpoint against car dealer groups in the United Kingdom, by month

    Share of searches by month for Arnold Clark, Motorpoint, Evans Halshaw, Stoneacre, Sytner, Lookers. The figures are in the table below the chart.

    View monthly share of searches table
    MonthArnold ClarkMotorpointEvans HalshawStoneacreSytnerLookersMarshall Motor Group
    Oct 202557.7%21.1%11.5%3.5%2.8%2.8%0.57%
    Nov 202556.8%20.8%11.4%4.2%3.4%2.8%0.56%
    Dec 202559.8%17.9%12%3.6%3%3%0.72%
    Jan 202657.3%20.9%11.5%4.2%2.8%2.8%0.46%
    Feb 202656.9%20.8%11.4%4.2%3.4%2.8%0.56%
    Mar 202660.4%18%12.1%3.6%3%2.4%0.48%
    Apr 202656.9%20.8%11.4%4.2%3.4%2.8%0.56%
    May 202657.2%20.9%11.4%4.2%3.4%2.3%0.46%
    Jun 202660.3%18.1%12.1%3.6%3%2.4%0.59%
    Jul 202658%21.2%11.6%3.5%2.9%2.3%0.46%
    Aug 202657.7%21.1%11.5%3.5%3.5%2.3%0.46%
    Sep 202658%21.2%11.6%3.5%2.9%2.3%0.46%

    1. 1.Arnold Clark

      58%

      Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.

    2. 2.Motorpoint

      21.2%

      Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Evans Halshaw

      11.6%

      Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.Stoneacre

      3.5%

      Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Sytner

      2.9%

      Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

    6. 6.Lookers

      2.3%

      Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Marshall Motor Group

      0.46%

      Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Motorpoint and its closest rivals

    Every comparison with Motorpoint

    6 comparisons

    How has branded search demand for Motorpoint changed in the United Kingdom over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Motorpoint in the United Kingdom held steady at 201K.
    • Across the 12 months ending September 2026, Motorpoint’s share of searches among car dealer groups in the United Kingdom peaked at 21.2% in July 2026 and was lowest at 17.9% in December 2025.

    How did search popularity change for United Kingdom car dealer groups in September 2026?

    3 changes

    1. In September 2026, Sytner lost share of searches among car dealer groups in the United Kingdom, from 3.5% to 2.9%.

    2. Estimated monthly branded searches for Marshall Motor Group in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    3. Estimated monthly branded searches for Lookers in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

    How are Motorpoint’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Motorpoint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • motorpoint

    Do you work for Motorpoint? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is Motorpoint your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free