Brandwave

Lookers vs Motorpoint:Which is more popular?

In September 2026, Motorpoint had more branded searches than Lookers among car dealer groups in the United Kingdom. Motorpoint had about 201,000 branded searches, while Lookers had 22,200. Motorpoint made up 21.2% of all car dealer group searches we track, and Lookers accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about car dealer groups, Motorpoint appeared in two of the four answers and Lookers in none.

Among car dealer groups in the United Kingdom in September 2026

Who do people search for more?

Motorpoint, about 9 searches for every 1 for Lookers

Motorpoint 201K searchesLookers 22.2K searches

Who does AI mention more?

Motorpoint, mentioned in 2 of 4 answers, Lookers in 0

Motorpoint in 2 of 4Lookers in 0 of 4

Who does AI recommend more?

Motorpoint, the only one of the two named

Motorpoint first in 2Lookers never named

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Top car dealer groups in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Motorpoint was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lookers did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Motorpoint1st
  2. Arnold Clark2nd
  3. Sytner2nd
  4. Evans Halshaw–
  5. Stoneacre–
  6. Lookers–
  7. Marshall Motor Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arnold Clark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Motorpoint2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sytner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Evans Halshaw0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stoneacre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marshall Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car dealer groups

4 answers

  • Asked ChatGPT

    “What's the best car dealer group in the UK?”

    1. 1Arnold Clark

  • Asked ChatGPT

    “Which UK car dealers are most trusted for used cars?”

    1. 1Motorpoint
    2. 2Arnold Clark

  • Asked ChatGPT

    “Where should I buy a used car in the UK?”

    1. 1Motorpoint
    2. 2Sytner

  • Searched Google, AI Overview

    “car dealerships”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “used car dealers”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

    Is Lookers or Motorpoint more popular in search?

    This chart shows how often people search Google for Lookers and Motorpoint by name. Each line represents a brand's share of searches for all seven car dealer group brands we track, month by month, from searches in United Kingdom.

    Lookers and Motorpoint among car dealer groups in the United Kingdom, by month

    Share of searches by month for Motorpoint, Lookers. The figures are in the table below the chart.

    View monthly share of searches table
    MonthArnold ClarkMotorpointEvans HalshawStoneacreSytnerLookersMarshall Motor Group
    Oct 202557.7%21.1%11.5%3.5%2.8%2.8%0.57%
    Nov 202556.8%20.8%11.4%4.2%3.4%2.8%0.56%
    Dec 202559.8%17.9%12%3.6%3%3%0.72%
    Jan 202657.3%20.9%11.5%4.2%2.8%2.8%0.46%
    Feb 202656.9%20.8%11.4%4.2%3.4%2.8%0.56%
    Mar 202660.4%18%12.1%3.6%3%2.4%0.48%
    Apr 202656.9%20.8%11.4%4.2%3.4%2.8%0.56%
    May 202657.2%20.9%11.4%4.2%3.4%2.3%0.46%
    Jun 202660.3%18.1%12.1%3.6%3%2.4%0.59%
    Jul 202658%21.2%11.6%3.5%2.9%2.3%0.46%
    Aug 202657.7%21.1%11.5%3.5%3.5%2.3%0.46%
    Sep 202658%21.2%11.6%3.5%2.9%2.3%0.46%

    How has the Lookers and Motorpoint comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom car dealer groups in September 2026?

    1 change

    1. Estimated monthly branded searches for Lookers in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Lookers’ and Motorpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Lookers

    1 branded search term

    • lookers

    Motorpoint

    1 branded search term

    • motorpoint

    How the Brand Demand Index is measured

    Other head-to-heads among car dealer groups

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