How popular isKashFlow in search?
In September 2026, people searched for KashFlow by name about 9,900 times in the United Kingdom, a 33.1% decrease from the previous year. These searches made up 1% of all United Kingdom small business accounting software searches, placing KashFlow fifth out of seven brands.
Xero68.7%
QuickBooks Online16.9%
FreeAgent11.2%
Zoho Books1.2%
KashFlow1%
Sage Accounting0.55%
Pandle0.37%
Follow KashFlow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which small business accounting software compete with KashFlow?
Share of searches by month for Xero, QuickBooks Online, FreeAgent, KashFlow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xero | QuickBooks Online | FreeAgent | Zoho Books | KashFlow | Sage Accounting | Pandle |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 17.1% | 9.4% | 1.3% | 1.5% | 0.68% | 0.37% |
| Nov 2025 | 65.4% | 19.6% | 10.8% | 1.4% | 1.4% | 0.79% | 0.52% |
| Dec 2025 | 65.4% | 19.6% | 10.8% | 1.4% | 1.4% | 0.96% | 0.42% |
| Jan 2026 | 65.9% | 19.7% | 10.8% | 1.2% | 1.2% | 0.79% | 0.43% |
| Feb 2026 | 65.5% | 19.6% | 10.8% | 1.4% | 1.4% | 0.79% | 0.43% |
| Mar 2026 | 65.9% | 19.7% | 10.8% | 1.2% | 1.2% | 0.79% | 0.43% |
| Apr 2026 | 63.9% | 19.2% | 12.8% | 1.4% | 1.4% | 0.94% | 0.42% |
| May 2026 | 65.8% | 19.7% | 10.8% | 1.2% | 1.2% | 0.79% | 0.43% |
| Jun 2026 | 64.2% | 19.2% | 12.8% | 1.2% | 1.4% | 0.77% | 0.42% |
| Jul 2026 | 64% | 19.2% | 12.8% | 1.4% | 1.4% | 0.77% | 0.42% |
| Aug 2026 | 68.3% | 16.8% | 11.2% | 1.2% | 1.2% | 0.82% | 0.36% |
| Sep 2026 | 68.7% | 16.9% | 11.2% | 1.2% | 1% | 0.55% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 673K | +22.4% | +0.4 points | |
| 2, held 2nd | 16.9% | 165K | +22.2% | +0.1 points | |
| 3, held 3rd | 11.2% | 110K | +21.5% | 0 points | |
| 4, moved from 5th to 4th | 1.2% | 12.1K | +22.2% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1% | 9.9K | 0% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.55% | 5.4K | -18.2% | -0.3 points | |
| 7, held 7th | 0.37% | 3.6K | +24.1% | 0 points |
1.
Xero68.7%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.
16.9%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
11.2%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share 0 points.
1.2%
Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
5.
KashFlow1%
Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.55%
Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.
Pandle0.37%
Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
Compare search popularity between KashFlow and its closest rivals
Every comparison with KashFlow
6 comparisons
How has branded search demand for KashFlow changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KashFlow in the United Kingdom fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, KashFlow’s share of searches among small business accounting software in the United Kingdom decreased from 1.5% to 1%.
- Across the 12 months ending September 2026, KashFlow fell from 4th to 5th among small business accounting software in the United Kingdom.
How did search popularity change for United Kingdom small business accounting software in September 2026?
4 changes
FreeAgent’s share of searches among small business accounting software in the United Kingdom has lost ground for 3 months in a row, from 12.8% to 11.2% in September 2026.
In September 2026, Zoho Books rose from 5th to 4th among small business accounting software in the United Kingdom.
In September 2026, KashFlow fell from 4th to 5th among small business accounting software in the United Kingdom.
Estimated monthly branded searches for Sage Accounting in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are KashFlow’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using KashFlow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kashflow
Who owns KashFlow?
KashFlow is owned by IRIS Software Group. Brandwave also tracks 
IRIS Payroll, owned by the same company, in the United Kingdom.
Do you work for KashFlow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is KashFlow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.