KashFlow vs Sage Accounting:Which is more popular?
In September 2026, KashFlow had more branded searches than Sage Accounting among small business accounting software in the United Kingdom. KashFlow had about 9,900 branded searches, while Sage Accounting had 5,400. KashFlow made up 1% of all small business accounting software searches we track, and Sage Accounting accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about small business accounting software, Sage Accounting appeared in two of the four answers and KashFlow in none.
Who do people search for more?
KashFlow, about 83% more searches than Sage Accounting
Who does AI mention more?
Sage Accounting, mentioned in 2 of 4 answers, KashFlow in 0
Who does AI recommend more?
Sage Accounting, the only one of the two named
Follow KashFlow vs Sage Accounting and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top small business accounting software in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sage Accounting was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. KashFlow did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Xero4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
QuickBooks Online3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
FreeAgent3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zoho Books3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sage Accounting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KashFlow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pandle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about small business accounting software
4 answers
Asked ChatGPT
“Which accounting software should my small business use in the UK?”
Asked ChatGPT
“What are the best accounting software platforms for small businesses in the UK?”
Asked ChatGPT
“What's the best accounting software in the UK for Making Tax Digital as a sole trader?”
Searched Google, AI Overview
“small business accounting software”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“making tax digital software”
- 1Xero
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is KashFlow or Sage Accounting more popular in search?
This chart shows how often people search Google for KashFlow and Sage Accounting by name. Each line represents a brand's share of searches for all seven small business accounting software we track, month by month, from searches in United Kingdom.
Share of searches by month for KashFlow, Sage Accounting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xero | QuickBooks Online | FreeAgent | Zoho Books | KashFlow | Sage Accounting | Pandle |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 17.1% | 9.4% | 1.3% | 1.5% | 0.68% | 0.37% |
| Nov 2025 | 65.4% | 19.6% | 10.8% | 1.4% | 1.4% | 0.79% | 0.52% |
| Dec 2025 | 65.4% | 19.6% | 10.8% | 1.4% | 1.4% | 0.96% | 0.42% |
| Jan 2026 | 65.9% | 19.7% | 10.8% | 1.2% | 1.2% | 0.79% | 0.43% |
| Feb 2026 | 65.5% | 19.6% | 10.8% | 1.4% | 1.4% | 0.79% | 0.43% |
| Mar 2026 | 65.9% | 19.7% | 10.8% | 1.2% | 1.2% | 0.79% | 0.43% |
| Apr 2026 | 63.9% | 19.2% | 12.8% | 1.4% | 1.4% | 0.94% | 0.42% |
| May 2026 | 65.8% | 19.7% | 10.8% | 1.2% | 1.2% | 0.79% | 0.43% |
| Jun 2026 | 64.2% | 19.2% | 12.8% | 1.2% | 1.4% | 0.77% | 0.42% |
| Jul 2026 | 64% | 19.2% | 12.8% | 1.4% | 1.4% | 0.77% | 0.42% |
| Aug 2026 | 68.3% | 16.8% | 11.2% | 1.2% | 1.2% | 0.82% | 0.36% |
| Sep 2026 | 68.7% | 16.9% | 11.2% | 1.2% | 1% | 0.55% | 0.37% |
How has the KashFlow and Sage Accounting comparison changed over the last 12 months?
3 findings
- KashFlow was ahead of Sage Accounting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KashFlow’s share of searches among small business accounting software in the United Kingdom moved from 1.5% to 1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Sage Accounting’s share of searches among small business accounting software in the United Kingdom moved from 0.68% to 0.55%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United Kingdom small business accounting software in September 2026?
2 changes
In September 2026, KashFlow fell from 4th to 5th among small business accounting software in the United Kingdom.
Estimated monthly branded searches for Sage Accounting in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KashFlow’s and Sage Accounting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KashFlow
1 branded search term
- kashflow
Sage Accounting
1 branded search term
- sage accounting
Other head-to-heads among small business accounting software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.