Brandwave

How popular isIRIS Payroll in search?

In September 2026, people searched for IRIS Payroll by name about 10,900 times in the United Kingdom, about the same as the previous year. These searches made up 14.7% of all United Kingdom payroll software searches, placing IRIS Payroll second out of six brands.

Share of searches, September 2026
  1. BrightPay66.7%
  2. IRIS Payroll14.7%
  3. Sage Payroll13.3%
  4. Xero2.2%
  5. QuickBooks Online1.8%
  6. Moneysoft1.3%
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Which payroll software compete with IRIS Payroll?

IRIS Payroll against payroll software in the United Kingdom, by month

Share of searches by month for BrightPay, IRIS Payroll, Sage Payroll, Xero. The figures are in the table below the chart.

View monthly share of searches table
MonthBrightPayIRIS PayrollSage PayrollXeroQuickBooks OnlineMoneysoft
Oct 202557.2%18.6%17.1%2.8%1.5%2.8%
Nov 202559.5%16.2%17.8%2.9%1.3%2.3%
Dec 202562.4%16.6%15.3%2.5%1.4%1.9%
Jan 202662.1%16.5%15.2%2.9%1.3%2%
Feb 202656.8%18.5%17%3.3%1.7%2.7%
Mar 202664.8%14.7%13%3.1%1.3%3.1%
Apr 202671.8%10.9%11.7%1.8%0.97%2.8%
May 202668.2%14.8%11.2%2.2%0.99%2.6%
Jun 202667.4%14.8%13.5%1.8%0.8%1.8%
Jul 202667.4%17.7%11%1.8%0.8%1.4%
Aug 202669.3%15.1%11.3%1.8%1.2%1.2%
Sep 202666.7%14.7%13.3%2.2%1.8%1.3%
  1. 1.BrightPay

    66.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. Held 2nd. 10.9K estimated branded searches, +1.1% vs prior month. Share -0.4 points.

  3. Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2 points.

  4. 4.Xero

    2.2%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  5. Moved from 6th to 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.5 points.

  6. 6.Moneysoft

    1.3%

    Moved from 5th to 6th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

Compare search popularity between IRIS Payroll and its closest rivals

Every comparison with IRIS Payroll

5 comparisons

How has branded search demand for IRIS Payroll changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IRIS Payroll in the United Kingdom held steady, from 10.8K to 10.9K.
  • Across the 12 months ending September 2026, IRIS Payroll’s share of searches among payroll software in the United Kingdom decreased from 18.6% to 14.7%.
  • Across the 12 months ending September 2026, IRIS Payroll’s share of searches among payroll software in the United Kingdom peaked at 18.6% in October 2025 and was lowest at 10.9% in April 2026.

How did search popularity change for United Kingdom payroll software in September 2026?

4 changes
  1. In September 2026, QuickBooks Online overtook Moneysoft to rank 5th among payroll software in the United Kingdom, with 1.8% of the searches.

  2. In September 2026, Sage Payroll gained share of searches among payroll software in the United Kingdom, from 11.3% to 13.3%.

  3. In September 2026, BrightPay lost share of searches among payroll software in the United Kingdom, from 69.3% to 66.7%.

  4. Estimated monthly branded searches for Moneysoft in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are IRIS Payroll’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using IRIS Payroll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iris payroll
  • staffology

How the Brand Demand Index is measured

Who owns IRIS Payroll?

IRIS Payroll is owned by IRIS Software Group. Brandwave also tracks KashFlow, owned by the same company, in the United Kingdom.

Do you work for IRIS Payroll? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is IRIS Payroll your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.