How popular isJet2?
In September 2026, people searched for Jet2 by name about 1.1 million times in the United Kingdom, a 28.6% increase from the previous year. These searches made up 13.7% of all United Kingdom airline searches, placing Jet2 fourth out of seven airlines. When we asked both ChatGPT and Google AI Overviews about airlines, Jet2 appeared in three of the five answers and was the third most recommended of the seven.
Jet2 is the fourth most searched of 7 competitors and the third most recommended in AI answers.
easyJetShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
British AirwaysShare of searches 22.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
RyanairShare of searches 22.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Jet2Share of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Virgin AtlanticShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top airlines in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jet2 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jet2 is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ryanair1st
- easyJet2nd
- Jet23rd
Emirates4th- Virgin Atlantic5th
- British Airways6th
Wizz Air7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- easyJet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryanair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jet23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- British Airways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Virgin Atlantic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emirates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wizz Air1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about airlines
5 answers
Asked ChatGPT
“Which airline should I fly with from the UK?”
Asked ChatGPT
“What are the best airlines in the UK?”
Asked ChatGPT
“What's the best low cost airline for flights from the UK to Europe?”
Searched Google, AI Overview
“flights”
Searched Google, AI Overview
“cheap flights”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which airlines compete with Jet2?
Share of searches by month for easyJet, British Airways, Ryanair, Jet2, Virgin Atlantic, Emirates, Wizz Air. The figures are in the table below the chart.
View monthly share of searches table
| Month | easyJet | British Airways | Ryanair | Jet2 | Virgin Atlantic | Emirates | Wizz Air |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 21.4% | 26.2% | 10.2% | 5.3% | 5.3% | 5.3% |
| Nov 2025 | 24% | 24% | 24% | 11.5% | 4.8% | 5.9% | 5.9% |
| Dec 2025 | 25.9% | 25.9% | 21.2% | 10.1% | 5.2% | 6.4% | 5.2% |
| Jan 2026 | 28% | 22.9% | 22.9% | 11.4% | 4.6% | 5.6% | 4.6% |
| Feb 2026 | 29.2% | 19.5% | 23.9% | 12% | 4.8% | 5.9% | 4.8% |
| Mar 2026 | 25.9% | 21.2% | 25.9% | 10.6% | 4.3% | 7.8% | 4.3% |
| Apr 2026 | 29.4% | 19.6% | 24% | 13.4% | 4.8% | 3.9% | 4.8% |
| May 2026 | 29.2% | 19.5% | 23.8% | 13.8% | 3.9% | 3.9% | 5.9% |
| Jun 2026 | 25.5% | 20.8% | 25.5% | 14.8% | 4.2% | 4.2% | 5.1% |
| Jul 2026 | 28.8% | 19.2% | 23.5% | 16% | 3.9% | 3.9% | 4.7% |
| Aug 2026 | 29.8% | 19.9% | 19.9% | 16.6% | 4.9% | 4% | 4.9% |
| Sep 2026 | 27.3% | 22.3% | 22.3% | 13.7% | 5.5% | 4.5% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.3% | 2.2M | -18.2% | -2.5 points | |
| 2, held 2nd | 22.3% | 1.8M | 0% | +2.4 points | |
| 3, held 3rd | 22.3% | 1.8M | 0% | +2.4 points | |
| 4, held 4th | 13.7% | 1.1M | -26.1% | -2.9 points | |
| 5, held 5th | 5.5% | 450K | 0% | +0.6 points | |
| 6, moved from 7th to 6th | 4.5% | 368K | 0% | +0.5 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 4.5% | 368K | -18.2% | -0.4 pointsmoved from 6th to 7th |
1.
easyJet27.3%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.
22.3%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +2.4 points.
3.
Ryanair22.3%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +2.4 points.
4.
Jet213.7%
Held 4th. 1.1M estimated branded searches, -26.1% vs prior month. Share -2.9 points.
5.5%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Emirates4.5%
Moved from 7th to 6th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Wizz Air4.5%
Moved from 6th to 7th. 368K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare popularity between Jet2 and its closest rivals
Every comparison with Jet2
6 comparisons
How has branded search demand for Jet2 changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jet2 in the United Kingdom rose from 874K to 1.1M.
- Across the 12 months ending September 2026, Jet2’s share of searches among airlines in the United Kingdom increased from 10.2% to 13.7%.
- Across the 12 months ending September 2026, Jet2’s share of searches among airlines in the United Kingdom peaked at 16.6% in August 2026 and was lowest at 10.1% in December 2025.
How did search popularity change for United Kingdom airlines in September 2026?
6 changes
In September 2026, British Airways gained share of searches among airlines in the United Kingdom, from 19.9% to 22.3%.
In September 2026, Ryanair gained share of searches among airlines in the United Kingdom, from 19.9% to 22.3%.
In September 2026, Virgin Atlantic gained share of searches among airlines in the United Kingdom, from 4.9% to 5.5%.
In September 2026, Jet2 lost share of searches among airlines in the United Kingdom, from 16.6% to 13.7%.
In September 2026, easyJet lost share of searches among airlines in the United Kingdom, from 29.8% to 27.3%.
In September 2026, Emirates rose from 7th to 6th among airlines in the United Kingdom.
How are Jet2’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jet2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jet2
- jet2 flights
Who owns Jet2?
Jet2 is owned by Jet2. Brandwave also tracks 
Jet2holidays, owned by the same company, in the United Kingdom.
Do you work for Jet2? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Jet2 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.