Emirates vs Jet2:Which is searched more in the United Kingdom?
In September 2026, Jet2 had more branded searches than Emirates among airlines in the United Kingdom. Jet2 had about 1.1 million branded searches, while Emirates had 368,000. Jet2 made up 13.7% of all airline searches we track, and Emirates accounted for 4.5%.
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Is Emirates or Jet2 more popular in search?
Compare the airlines people in the UK fly with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Jet2, Emirates. The figures are in the table below the chart.
View monthly share of searches table
| Month | easyJet | British Airways | Ryanair | Jet2 | Virgin Atlantic | Emirates | Wizz Air |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 21.4% | 26.2% | 10.2% | 5.3% | 5.3% | 5.3% |
| Nov 2025 | 24% | 24% | 24% | 11.5% | 4.8% | 5.9% | 5.9% |
| Dec 2025 | 25.9% | 25.9% | 21.2% | 10.1% | 5.2% | 6.4% | 5.2% |
| Jan 2026 | 28% | 22.9% | 22.9% | 11.4% | 4.6% | 5.6% | 4.6% |
| Feb 2026 | 29.2% | 19.5% | 23.9% | 12% | 4.8% | 5.9% | 4.8% |
| Mar 2026 | 25.9% | 21.2% | 25.9% | 10.6% | 4.3% | 7.8% | 4.3% |
| Apr 2026 | 29.4% | 19.6% | 24% | 13.4% | 4.8% | 3.9% | 4.8% |
| May 2026 | 29.2% | 19.5% | 23.8% | 13.8% | 3.9% | 3.9% | 5.9% |
| Jun 2026 | 25.5% | 20.8% | 25.5% | 14.8% | 4.2% | 4.2% | 5.1% |
| Jul 2026 | 28.8% | 19.2% | 23.5% | 16% | 3.9% | 3.9% | 4.7% |
| Aug 2026 | 29.8% | 19.9% | 19.9% | 16.6% | 4.9% | 4% | 4.9% |
| Sep 2026 | 27.3% | 22.3% | 22.3% | 13.7% | 5.5% | 4.5% | 4.5% |
How has the Emirates and Jet2 comparison changed over the last 12 months?
3 findings
- Jet2 was ahead of Emirates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emirates’ share of searches among airlines in the United Kingdom moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Jet2’s share of searches among airlines in the United Kingdom moved from 10.2% to 13.7%, and its estimated monthly branded searches moved from 874K to 1.1M.
How did search popularity change for United Kingdom airlines in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Emirates’ and Jet2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among airlines
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