Brandwave

How popular isEmirates in search?

In September 2026, people searched for Emirates by name about 368,000 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 4.5% of all United Kingdom airline searches, placing Emirates sixth out of seven airlines.

Share of searches, September 2026
  1. easyJet27.3%
  2. British Airways22.3%
  3. Ryanair22.3%
  4. Jet213.7%
  5. Virgin Atlantic5.5%
  6. Emirates4.5%
  7. Wizz Air4.5%
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Which airlines compete with Emirates?

Emirates against airlines in the United Kingdom, by month

Share of searches by month for easyJet, British Airways, Ryanair, Jet2, Virgin Atlantic, Emirates, Wizz Air. The figures are in the table below the chart.

View monthly share of searches table
MontheasyJetBritish AirwaysRyanairJet2Virgin AtlanticEmiratesWizz Air
Oct 202526.2%21.4%26.2%10.2%5.3%5.3%5.3%
Nov 202524%24%24%11.5%4.8%5.9%5.9%
Dec 202525.9%25.9%21.2%10.1%5.2%6.4%5.2%
Jan 202628%22.9%22.9%11.4%4.6%5.6%4.6%
Feb 202629.2%19.5%23.9%12%4.8%5.9%4.8%
Mar 202625.9%21.2%25.9%10.6%4.3%7.8%4.3%
Apr 202629.4%19.6%24%13.4%4.8%3.9%4.8%
May 202629.2%19.5%23.8%13.8%3.9%3.9%5.9%
Jun 202625.5%20.8%25.5%14.8%4.2%4.2%5.1%
Jul 202628.8%19.2%23.5%16%3.9%3.9%4.7%
Aug 202629.8%19.9%19.9%16.6%4.9%4%4.9%
Sep 202627.3%22.3%22.3%13.7%5.5%4.5%4.5%

  1. 1.easyJet

    27.3%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  2. 2.British Airways

    22.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Ryanair

    22.3%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +2.4 points.

  4. 4.Jet2

    13.7%

    Held 4th. 1.1M estimated branded searches, -26.1% vs prior month. Share -2.9 points.

  5. 5.Virgin Atlantic

    5.5%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Emirates

    4.5%

    Moved from 7th to 6th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Wizz Air

    4.5%

    Moved from 6th to 7th. 368K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between Emirates and its closest rivals

Every comparison with Emirates

6 comparisons

How has branded search demand for Emirates changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Emirates in the United Kingdom fell from 450K to 368K.
  • Across the 12 months ending September 2026, Emirates’ share of searches among airlines in the United Kingdom decreased from 5.3% to 4.5%.
  • Across the 12 months ending September 2026, Emirates’ share of searches among airlines in the United Kingdom peaked at 7.8% in March 2026 and was lowest at 3.9% in July 2026.
  • Across the 12 months ending September 2026, Emirates fell from 5th to 6th among airlines in the United Kingdom.

How did search popularity change for United Kingdom airlines in September 2026?

6 changes

  1. In September 2026, British Airways gained share of searches among airlines in the United Kingdom, from 19.9% to 22.3%.

  2. In September 2026, Ryanair gained share of searches among airlines in the United Kingdom, from 19.9% to 22.3%.

  3. In September 2026, Virgin Atlantic gained share of searches among airlines in the United Kingdom, from 4.9% to 5.5%.

  4. In September 2026, Jet2 lost share of searches among airlines in the United Kingdom, from 16.6% to 13.7%.

  5. In September 2026, easyJet lost share of searches among airlines in the United Kingdom, from 29.8% to 27.3%.

  6. In September 2026, Emirates rose from 7th to 6th among airlines in the United Kingdom.

How are Emirates’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Emirates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • emirates

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How the Brand Demand Index is measured

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