Emirates vs Wizz Air:Which is more popular?
In September 2026, Emirates and Wizz Air were level in searches among airlines in the United Kingdom, with an estimated 368K branded searches each, at 4.5% of the total each. When we asked ChatGPT and Google AI Overviews about airlines, Emirates appeared in two of the five answers and Wizz Air in one. Emirates was mentioned before Wizz Air in two out of three answers that named either.
Who do people search for more?
Emirates and Wizz Air are searched for about as often as each other.
Who does AI mention more?
Emirates, mentioned in 2 of 5 answers, Wizz Air in 1
Who does AI recommend more?
Emirates, named ahead of Wizz Air in 2 of 3 answers
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Top airlines in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Emirates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wizz Air was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Emirates was listed before Wizz Air in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ryanair1st
easyJet2nd
Jet23rd- Emirates4th
Virgin Atlantic5th
British Airways6th
Wizz Air7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- easyJet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryanair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jet23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- British Airways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Virgin Atlantic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emirates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wizz Air1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about airlines
5 answers
Asked ChatGPT
“Which airline should I fly with from the UK?”
Asked ChatGPT
“What are the best airlines in the UK?”
Asked ChatGPT
“What's the best low cost airline for flights from the UK to Europe?”
Searched Google, AI Overview
“flights”
Searched Google, AI Overview
“cheap flights”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Share of searches by month for Emirates, Wizz Air. The figures are in the table below the chart.
View monthly share of searches table
| Month | easyJet | British Airways | Ryanair | Jet2 | Virgin Atlantic | Emirates | Wizz Air |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 21.4% | 26.2% | 10.2% | 5.3% | 5.3% | 5.3% |
| Nov 2025 | 24% | 24% | 24% | 11.5% | 4.8% | 5.9% | 5.9% |
| Dec 2025 | 25.9% | 25.9% | 21.2% | 10.1% | 5.2% | 6.4% | 5.2% |
| Jan 2026 | 28% | 22.9% | 22.9% | 11.4% | 4.6% | 5.6% | 4.6% |
| Feb 2026 | 29.2% | 19.5% | 23.9% | 12% | 4.8% | 5.9% | 4.8% |
| Mar 2026 | 25.9% | 21.2% | 25.9% | 10.6% | 4.3% | 7.8% | 4.3% |
| Apr 2026 | 29.4% | 19.6% | 24% | 13.4% | 4.8% | 3.9% | 4.8% |
| May 2026 | 29.2% | 19.5% | 23.8% | 13.8% | 3.9% | 3.9% | 5.9% |
| Jun 2026 | 25.5% | 20.8% | 25.5% | 14.8% | 4.2% | 4.2% | 5.1% |
| Jul 2026 | 28.8% | 19.2% | 23.5% | 16% | 3.9% | 3.9% | 4.7% |
| Aug 2026 | 29.8% | 19.9% | 19.9% | 16.6% | 4.9% | 4% | 4.9% |
| Sep 2026 | 27.3% | 22.3% | 22.3% | 13.7% | 5.5% | 4.5% | 4.5% |
How has the Emirates and Wizz Air comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Wizz Air took it in April 2026.
- Across the 12 months ending September 2026, Emirates’ share of searches among airlines in the United Kingdom moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Wizz Air’s share of searches among airlines in the United Kingdom moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for United Kingdom airlines in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Emirates’ and Wizz Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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