easyJet vs Jet2:Which is more popular?
In September 2026, easyJet had more branded searches than Jet2 among airlines in the United Kingdom. easyJet had about 2.2 million branded searches, while Jet2 had 1.1 million. easyJet made up 27.3% of all airline searches we track, and Jet2 accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about airlines, easyJet appeared in four of the five answers and Jet2 in three. easyJet was mentioned before Jet2 in three out of five answers.
Who do people search for more?
easyJet, about 2 searches for every 1 for Jet2
Who does AI mention more?
easyJet, mentioned in 4 of 5 answers, Jet2 in 3
Who does AI recommend more?
easyJet, named ahead of Jet2 in 3 of 5 answers
Follow easyJet vs Jet2 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top airlines in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, easyJet was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jet2 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. easyJet was listed before Jet2 in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ryanair1st- easyJet2nd
Jet23rd
Emirates4th
Virgin Atlantic5th
British Airways6th
Wizz Air7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- easyJet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryanair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jet23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- British Airways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Virgin Atlantic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emirates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wizz Air1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about airlines
5 answers
Asked ChatGPT
“Which airline should I fly with from the UK?”
Asked ChatGPT
“What are the best airlines in the UK?”
Asked ChatGPT
“What's the best low cost airline for flights from the UK to Europe?”
Searched Google, AI Overview
“flights”
Searched Google, AI Overview
“cheap flights”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Share of searches by month for easyJet, Jet2. The figures are in the table below the chart.
View monthly share of searches table
| Month | easyJet | British Airways | Ryanair | Jet2 | Virgin Atlantic | Emirates | Wizz Air |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 21.4% | 26.2% | 10.2% | 5.3% | 5.3% | 5.3% |
| Nov 2025 | 24% | 24% | 24% | 11.5% | 4.8% | 5.9% | 5.9% |
| Dec 2025 | 25.9% | 25.9% | 21.2% | 10.1% | 5.2% | 6.4% | 5.2% |
| Jan 2026 | 28% | 22.9% | 22.9% | 11.4% | 4.6% | 5.6% | 4.6% |
| Feb 2026 | 29.2% | 19.5% | 23.9% | 12% | 4.8% | 5.9% | 4.8% |
| Mar 2026 | 25.9% | 21.2% | 25.9% | 10.6% | 4.3% | 7.8% | 4.3% |
| Apr 2026 | 29.4% | 19.6% | 24% | 13.4% | 4.8% | 3.9% | 4.8% |
| May 2026 | 29.2% | 19.5% | 23.8% | 13.8% | 3.9% | 3.9% | 5.9% |
| Jun 2026 | 25.5% | 20.8% | 25.5% | 14.8% | 4.2% | 4.2% | 5.1% |
| Jul 2026 | 28.8% | 19.2% | 23.5% | 16% | 3.9% | 3.9% | 4.7% |
| Aug 2026 | 29.8% | 19.9% | 19.9% | 16.6% | 4.9% | 4% | 4.9% |
| Sep 2026 | 27.3% | 22.3% | 22.3% | 13.7% | 5.5% | 4.5% | 4.5% |
How has the easyJet and Jet2 comparison changed over the last 12 months?
3 findings
- easyJet was ahead of Jet2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, easyJet’s share of searches among airlines in the United Kingdom moved from 26.2% to 27.3%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Jet2’s share of searches among airlines in the United Kingdom moved from 10.2% to 13.7%, and its estimated monthly branded searches moved from 874K to 1.1M.
How did search popularity change for United Kingdom airlines in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using easyJet’s and Jet2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among airlines
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.