Brandwave

How popular isFlat Iron?

In September 2026, people searched for Flat Iron by name about 30,700 times in the United Kingdom, about the same as the previous year. These searches made up 6.1% of all United Kingdom steakhouse chain searches, placing Flat Iron fourth out of five chains. When we asked both ChatGPT and Google AI Overviews about steakhouse chains, Flat Iron appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Flat Iron is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. Miller & CarterShare of searches 48.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. BlacklockShare of searches 26.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. HawksmoorShare of searches 17.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Flat IronShare of searches 6.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. GauchoShare of searches 0.71%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
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Top steakhouse chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Flat Iron appeared in all three answers. Flat Iron is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hawksmoor1st
  2. Miller & Carter2nd
  3. Flat Iron3rd
  4. Gaucho4th
  5. Blacklock5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miller & Carter3 of 3Named in 3 of 3 ChatGPT answers
  • Hawksmoor3 of 3Named in 3 of 3 ChatGPT answers
  • Flat Iron3 of 3Named in 3 of 3 ChatGPT answers
  • Gaucho3 of 3Named in 3 of 3 ChatGPT answers
  • Blacklock1 of 3Named in 1 of 3 ChatGPT answers

See every answer about steakhouse chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which steakhouse chains compete with Flat Iron?

Flat Iron against steakhouse chains in the United Kingdom, by month

Share of searches by month for Miller & Carter, Blacklock, Hawksmoor, Flat Iron. The figures are in the table below the chart.

View monthly share of searches table
MonthMiller & CarterBlacklockHawksmoorFlat IronGaucho
Oct 202549.2%27%18%5.1%0.72%
Nov 202554.3%24.3%16.2%4.5%0.65%
Dec 202561.6%18.5%15.1%4.2%0.6%
Jan 202659.2%17.8%17.8%4.8%0.47%
Feb 202656.9%20.9%17%4.7%0.56%
Mar 202653.7%24.1%16.1%5.5%0.64%
Apr 202653.1%23.8%16%6.5%0.63%
May 202655.3%24.7%13.6%5.6%0.65%
Jun 202655.3%24.7%13.6%5.6%0.65%
Jul 202653%23.7%15.9%6.5%0.95%
Aug 202648%26.3%17.7%7.2%0.86%
Sep 202648.6%26.7%17.9%6.1%0.71%

  1. 1.Miller & Carter

    48.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Blacklock

    26.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Hawksmoor

    17.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Flat Iron

    6.1%

    Held 4th. 30.7K estimated branded searches, -16.3% vs prior month. Share -1.1 points.

  5. 5.Gaucho

    0.71%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Flat Iron and its closest rivals

Every comparison with Flat Iron

4 comparisons

How has branded search demand for Flat Iron changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Flat Iron in the United Kingdom held steady, from 31.5K to 30.7K.
  • Across the 12 months ending September 2026, Flat Iron’s share of searches among steakhouse chains in the United Kingdom increased from 5.1% to 6.1%.
  • Across the 12 months ending September 2026, Flat Iron’s share of searches among steakhouse chains in the United Kingdom peaked at 7.2% in August 2026 and was lowest at 4.2% in December 2025.

How did search popularity change for United Kingdom steakhouse chains in September 2026?

5 changes

  1. In September 2026, Miller & Carter gained share of searches among steakhouse chains in the United Kingdom, from 48% to 48.6%.

  2. In September 2026, Flat Iron lost share of searches among steakhouse chains in the United Kingdom, from 7.2% to 6.1%.

  3. Hawksmoor’s share of searches among steakhouse chains in the United Kingdom has gained ground for 3 months in a row, from 13.6% to 17.9% in September 2026.

  4. Estimated monthly branded searches for Blacklock in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for Gaucho in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Flat Iron’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Flat Iron’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flat iron london
  • flat iron restaurant

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How the Brand Demand Index is measured

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