Flat Iron vs Hawksmoor:Which is more popular?
In September 2026, Hawksmoor had more branded searches than Flat Iron among steakhouse chains in the United Kingdom. Hawksmoor had about 90,500 branded searches, while Flat Iron had 30,700. Hawksmoor made up 17.9% of all steakhouse chain searches we track, and Flat Iron accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about steakhouse chains, both Flat Iron and Hawksmoor appeared in all three answers. Hawksmoor was mentioned before Flat Iron in two out of three answers.
Who do people search for more?
Hawksmoor, about 3 searches for every 1 for Flat Iron
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Hawksmoor, named ahead of Flat Iron in 2 of 3 answers
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Top steakhouse chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Flat Iron and Hawksmoor showed up in all three answers. Hawksmoor was listed before Flat Iron in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hawksmoor1st
Miller & Carter2nd
Flat Iron3rd
Gaucho4th
Blacklock5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miller & Carter3 of 3Named in 3 of 3 ChatGPT answers
- Hawksmoor3 of 3Named in 3 of 3 ChatGPT answers
- Flat Iron3 of 3Named in 3 of 3 ChatGPT answers
- Gaucho3 of 3Named in 3 of 3 ChatGPT answers
- Blacklock1 of 3Named in 1 of 3 ChatGPT answers
See every answer about steakhouse chains
3 answers
Asked ChatGPT
“What's the best steakhouse chain in the UK?”
Asked ChatGPT
“Which UK restaurant chain serves the best steak?”
Asked ChatGPT
“What are the most popular steak restaurant chains in the UK?”
Searched Google, AI Overview
“steakhouse”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“steak restaurant”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Flat Iron or Hawksmoor more popular in search?
This chart shows how often people search Google for Flat Iron and Hawksmoor by name. Each line represents a brand's share of searches for all five steakhouse chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Hawksmoor, Flat Iron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Miller & Carter | Blacklock | Hawksmoor | Flat Iron | Gaucho |
|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 27% | 18% | 5.1% | 0.72% |
| Nov 2025 | 54.3% | 24.3% | 16.2% | 4.5% | 0.65% |
| Dec 2025 | 61.6% | 18.5% | 15.1% | 4.2% | 0.6% |
| Jan 2026 | 59.2% | 17.8% | 17.8% | 4.8% | 0.47% |
| Feb 2026 | 56.9% | 20.9% | 17% | 4.7% | 0.56% |
| Mar 2026 | 53.7% | 24.1% | 16.1% | 5.5% | 0.64% |
| Apr 2026 | 53.1% | 23.8% | 16% | 6.5% | 0.63% |
| May 2026 | 55.3% | 24.7% | 13.6% | 5.6% | 0.65% |
| Jun 2026 | 55.3% | 24.7% | 13.6% | 5.6% | 0.65% |
| Jul 2026 | 53% | 23.7% | 15.9% | 6.5% | 0.95% |
| Aug 2026 | 48% | 26.3% | 17.7% | 7.2% | 0.86% |
| Sep 2026 | 48.6% | 26.7% | 17.9% | 6.1% | 0.71% |
How has the Flat Iron and Hawksmoor comparison changed over the last 12 months?
3 findings
- Hawksmoor was ahead of Flat Iron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flat Iron’s share of searches among steakhouse chains in the United Kingdom moved from 5.1% to 6.1%, and its estimated monthly branded searches moved from 31.5K to 30.7K.
- Across the 12 months ending September 2026, Hawksmoor’s share of searches among steakhouse chains in the United Kingdom moved from 18% to 17.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for United Kingdom steakhouse chains in September 2026?
2 changes
In September 2026, Flat Iron lost share of searches among steakhouse chains in the United Kingdom, from 7.2% to 6.1%.
Hawksmoor’s share of searches among steakhouse chains in the United Kingdom has gained ground for 3 months in a row, from 13.6% to 17.9% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Flat Iron’s and Hawksmoor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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