Flat Iron vs Gaucho:Which is more popular?
In September 2026, Flat Iron had more branded searches than Gaucho among steakhouse chains in the United Kingdom. Flat Iron had about 30,700 branded searches, while Gaucho had 3,600. Flat Iron made up 6.1% of all steakhouse chain searches we track, and Gaucho accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about steakhouse chains, both Flat Iron and Gaucho appeared in all three answers. Flat Iron was mentioned before Gaucho in every answer.
Who do people search for more?
Flat Iron, about 9 searches for every 1 for Gaucho
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Flat Iron, named ahead of Gaucho in every answer
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Top steakhouse chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Flat Iron and Gaucho showed up in all three answers. Flat Iron was listed before Gaucho in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hawksmoor1st
Miller & Carter2nd- Flat Iron3rd
Gaucho4th
Blacklock5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Miller & Carter3 of 3Named in 3 of 3 ChatGPT answers
- Hawksmoor3 of 3Named in 3 of 3 ChatGPT answers
- Flat Iron3 of 3Named in 3 of 3 ChatGPT answers
- Gaucho3 of 3Named in 3 of 3 ChatGPT answers
- Blacklock1 of 3Named in 1 of 3 ChatGPT answers
See every answer about steakhouse chains
3 answers
Asked ChatGPT
“What's the best steakhouse chain in the UK?”
Asked ChatGPT
“Which UK restaurant chain serves the best steak?”
Asked ChatGPT
“What are the most popular steak restaurant chains in the UK?”
Searched Google, AI Overview
“steakhouse”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“steak restaurant”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Flat Iron or Gaucho more popular in search?
This chart shows how often people search Google for Flat Iron and Gaucho by name. Each line represents a brand's share of searches for all five steakhouse chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Flat Iron, Gaucho. The figures are in the table below the chart.
View monthly share of searches table
| Month | Miller & Carter | Blacklock | Hawksmoor | Flat Iron | Gaucho |
|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 27% | 18% | 5.1% | 0.72% |
| Nov 2025 | 54.3% | 24.3% | 16.2% | 4.5% | 0.65% |
| Dec 2025 | 61.6% | 18.5% | 15.1% | 4.2% | 0.6% |
| Jan 2026 | 59.2% | 17.8% | 17.8% | 4.8% | 0.47% |
| Feb 2026 | 56.9% | 20.9% | 17% | 4.7% | 0.56% |
| Mar 2026 | 53.7% | 24.1% | 16.1% | 5.5% | 0.64% |
| Apr 2026 | 53.1% | 23.8% | 16% | 6.5% | 0.63% |
| May 2026 | 55.3% | 24.7% | 13.6% | 5.6% | 0.65% |
| Jun 2026 | 55.3% | 24.7% | 13.6% | 5.6% | 0.65% |
| Jul 2026 | 53% | 23.7% | 15.9% | 6.5% | 0.95% |
| Aug 2026 | 48% | 26.3% | 17.7% | 7.2% | 0.86% |
| Sep 2026 | 48.6% | 26.7% | 17.9% | 6.1% | 0.71% |
How has the Flat Iron and Gaucho comparison changed over the last 12 months?
3 findings
- Flat Iron was ahead of Gaucho in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flat Iron’s share of searches among steakhouse chains in the United Kingdom moved from 5.1% to 6.1%, and its estimated monthly branded searches moved from 31.5K to 30.7K.
- Across the 12 months ending September 2026, Gaucho’s share of searches among steakhouse chains in the United Kingdom moved from 0.72% to 0.71%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United Kingdom steakhouse chains in September 2026?
2 changes
In September 2026, Flat Iron lost share of searches among steakhouse chains in the United Kingdom, from 7.2% to 6.1%.
Estimated monthly branded searches for Gaucho in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Flat Iron’s and Gaucho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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