Brandwave

How popular isDonald Russell?

In September 2026, people searched for Donald Russell by name about 9,900 times in the United Kingdom, a 55.4% decrease from the previous year. These searches made up 22.3% of all United Kingdom online butcher searches, placing Donald Russell first out of ten brands. When we asked both ChatGPT and Google AI Overviews about online butchers, Donald Russell appeared in one of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Donald Russell is the most searched of 10 competitors and the eighth most recommended in AI answers.

  1. Donald RussellShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. HG WalterShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Field & FlowerShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SwaledaleShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Meat SupermarketShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top online butchers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Donald Russell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Donald Russell is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swaledale1st
  2. HG Walter2nd
  3. Tom Hixson of Smithfield3rd
  4. Edenmoor4th
  5. Turner & George5th
  6. Meat Supermarket6th
  7. Field & Flower7th
  8. Donald Russell8th
  9. Pipers Farm–
  10. Farmison & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online butchers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which online butchers compete with Donald Russell?

Donald Russell against online butchers in the United Kingdom, by month

Share of searches by month for Donald Russell, HG Walter, Field & Flower, Swaledale, Meat Supermarket, Turner & George, Pipers Farm, Edenmoor, Tom Hixson of Smithfield, Farmison & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthDonald RussellHG WalterField & FlowerSwaledaleMeat SupermarketTurner & GeorgePipers FarmEdenmoorTom Hixson of SmithfieldFarmison & Co
Oct 202532.8%8%9.7%5.3%6.5%6.5%17.9%0.03%3.5%9.7%
Nov 202541.7%6.8%10.2%4.5%4.5%5.6%15.3%0.01%3%8.3%
Dec 202534.6%8.5%10.4%4.6%4.6%6.9%18.9%0.01%3%8.5%
Jan 202630%10.9%10.9%6%8.9%7.3%16.4%0.53%3.1%6%
Feb 202642.3%8.4%8.4%5.6%6.9%6.9%10.3%3%2.5%5.6%
Mar 202632.1%11.7%11.7%7.8%7.8%7.8%7.8%3.4%3.4%6.4%
Apr 202634.3%12.5%10.2%8.3%6.8%8.3%6.8%3.6%4.5%4.5%
May 202633.8%12.3%10.1%10.1%8.2%8.2%5.4%3%4.5%4.5%
Jun 202622.6%15%12.3%12.3%8.2%10%5.5%4.3%5.5%4.3%
Jul 202620.6%16.8%11.2%11.2%9.2%11.2%6.1%4.8%4.8%4.1%
Aug 202624%16%10.7%10.7%8.7%10.7%5.8%5.8%4.6%3.1%
Sep 202622.3%14.9%12.2%12.2%9.9%9.9%6.5%5.4%3.6%2.9%

  1. 1.Donald Russell

    22.3%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.HG Walter

    14.9%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Field & Flower

    12.2%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Swaledale

    12.2%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  5. 5.Meat Supermarket

    9.9%

    Moved from 6th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  6. 6.Turner & George

    9.9%

    Moved from 5th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.Pipers Farm

    6.5%

    Moved from 8th to 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.7 points.

  8. 8.Edenmoor

    5.4%

    Moved from 7th to 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Tom Hixson of Smithfield

    3.6%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

  10. 10.Farmison & Co

    2.9%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Donald Russell and its closest rivals

Every comparison with Donald Russell

9 comparisons

How has branded search demand for Donald Russell changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Donald Russell in the United Kingdom fell from 22.2K to 9.9K.
  • Across the 12 months ending September 2026, Donald Russell’s share of searches among online butchers in the United Kingdom decreased from 32.8% to 22.3%.
  • Across the 12 months ending September 2026, Donald Russell’s share of searches among online butchers in the United Kingdom peaked at 42.3% in February 2026 and was lowest at 20.6% in July 2026.

How did search popularity change for United Kingdom online butchers in September 2026?

6 changes

  1. In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches.

  2. In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches.

  3. In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  4. In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  5. In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%.

  6. In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%.

How are Donald Russell’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Donald Russell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • donald russell

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