Brandwave

How popular isDICE?

In September 2026, people searched for DICE by name about 4,400 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 0.13% of all United Kingdom ticket site searches, placing DICE ninth out of nine sites. When we asked both ChatGPT and Google AI Overviews about ticket sites, DICE appeared in two of the four answers and was the third most recommended of the nine.

Search and AI answers in September 2026

DICE is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. TicketmasterShare of searches 74.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. EventbriteShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. viagogoShare of searches 5.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. TwicketsShare of searches 4.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. DICEShare of searches 0.13%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top ticket sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DICE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DICE is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ticketmaster1st
  2. See Tickets2nd
  3. DICE3rd
  4. Twickets4th
  5. AXS5th
  6. viagogo6th
  7. Eventbrite–
  8. Skiddle–
  9. StubHub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ticketmaster4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • See Tickets3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Twickets2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • viagogo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AXS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eventbrite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skiddle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ticket sites

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which ticket sites compete with DICE?

DICE against ticket sites in the United Kingdom, by month

Share of searches by month for Ticketmaster, Eventbrite, viagogo, Twickets, See Tickets, Skiddle, DICE. The figures are in the table below the chart.

View monthly share of searches table
MonthTicketmasterEventbriteviagogoTwicketsSee TicketsSkiddleStubHubAXSDICE
Oct 202564.7%11.2%6.1%6.1%4.1%2.7%2.2%2.7%0.13%
Nov 202558.8%12.1%8.1%8.1%4.4%3%3%2.4%0.14%
Dec 202565.4%9.3%7.6%6.2%3.4%3.4%2.3%2.3%0.2%
Jan 202673%7.1%7.1%4.7%2.6%2.1%2.1%1.2%0.1%
Feb 202662.2%11%7.4%7.4%3.3%4.1%2.7%1.8%0.16%
Mar 202657%14.6%8%8%3.6%3.6%2.9%2%0.17%
Apr 202660%10.6%8.7%8.7%3.2%3.2%3.2%2.1%0.19%
May 202660.3%10.1%8.3%8.3%3.7%3.7%3%2.5%0.15%
Jun 202663.6%8.7%8.7%8.7%3.2%2.6%2.6%1.7%0.1%
Jul 202658.4%9.8%9.8%9.8%3.6%3.6%2.9%2%0.14%
Aug 202660.2%10.4%8.5%8.5%3.1%3.8%3.1%2.1%0.15%
Sep 202674.9%7.1%5.8%4.7%2.1%2.1%1.7%1.4%0.13%

  1. 1.Ticketmaster

    74.9%

    Held 1st. 2.6M estimated branded searches, +123.9% vs prior month. Share +14.7 points.

  2. 2.Eventbrite

    7.1%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -3.3 points.

  3. 3.viagogo

    5.8%

    Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share -2.8 points.

  4. 4.Twickets

    4.7%

    Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share -3.8 points.

  5. 5.See Tickets

    2.1%

    Moved from 6th to 5th. 74K estimated branded searches, +22.3% vs prior month. Share -1 points.

  6. 6.Skiddle

    2.1%

    Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.

  7. 7.StubHub

    1.7%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -1.4 points.

  8. 8.AXS

    1.4%

    Held 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  9. 9.DICE

    0.13%

    Held 9th. 4.4K estimated branded searches, +51.7% vs prior month. Share 0 points.

Compare popularity between DICE and its closest rivals

Every comparison with DICE

8 comparisons

How has branded search demand for DICE changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DICE in the United Kingdom rose from 3.6K to 4.4K.
  • Across the 12 months ending September 2026, DICE’s share of searches among ticket sites in the United Kingdom held steady at 0.13%.

How did search popularity change for United Kingdom ticket sites in September 2026?

6 changes

  1. In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%.

  2. In September 2026, Twickets lost share of searches among ticket sites in the United Kingdom, from 8.5% to 4.7%.

  3. In September 2026, Eventbrite lost share of searches among ticket sites in the United Kingdom, from 10.4% to 7.1%.

  4. In September 2026, viagogo lost share of searches among ticket sites in the United Kingdom, from 8.5% to 5.8%.

  5. In September 2026, Skiddle lost share of searches among ticket sites in the United Kingdom, from 3.8% to 2.1%.

  6. In September 2026, StubHub lost share of searches among ticket sites in the United Kingdom, from 3.1% to 1.7%.

How are DICE’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DICE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dice tickets

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How the Brand Demand Index is measured

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