AXS vs DICE:Which is more popular?
In September 2026, AXS had more branded searches than DICE among ticket sites in the United Kingdom. AXS had about 49,500 branded searches, while DICE had 4,400. AXS made up 1.4% of all ticket site searches we track, and DICE accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about ticket sites, DICE appeared in two of the four answers and AXS in one. DICE was mentioned before AXS in two out of three answers.
Who do people search for more?
AXS, about 11 searches for every 1 for DICE
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Top ticket sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DICE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. AXS was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. DICE was listed before AXS in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ticketmaster1st
See Tickets2nd
DICE3rd
Twickets4th- AXS5th
viagogo6th
Eventbrite–
Skiddle–
StubHub–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ticketmaster4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- See Tickets3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Twickets2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- viagogo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AXS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eventbrite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skiddle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ticket sites
4 answers
Asked ChatGPT
“What's the best site to buy gig tickets in the UK?”
Asked ChatGPT
“Where can I safely buy resale tickets in the UK?”
Asked ChatGPT
“Which UK ticket site has the lowest booking fees?”
Searched Google, AI Overview
“concert tickets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is AXS or DICE more popular in search?
This chart shows how often people search Google for AXS and DICE by name. Each line represents a brand's share of searches for all nine ticket sites we track, month by month, from searches in United Kingdom.
Share of searches by month for AXS, DICE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ticketmaster | Eventbrite | viagogo | Twickets | See Tickets | Skiddle | StubHub | AXS | DICE |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.7% | 11.2% | 6.1% | 6.1% | 4.1% | 2.7% | 2.2% | 2.7% | 0.13% |
| Nov 2025 | 58.8% | 12.1% | 8.1% | 8.1% | 4.4% | 3% | 3% | 2.4% | 0.14% |
| Dec 2025 | 65.4% | 9.3% | 7.6% | 6.2% | 3.4% | 3.4% | 2.3% | 2.3% | 0.2% |
| Jan 2026 | 73% | 7.1% | 7.1% | 4.7% | 2.6% | 2.1% | 2.1% | 1.2% | 0.1% |
| Feb 2026 | 62.2% | 11% | 7.4% | 7.4% | 3.3% | 4.1% | 2.7% | 1.8% | 0.16% |
| Mar 2026 | 57% | 14.6% | 8% | 8% | 3.6% | 3.6% | 2.9% | 2% | 0.17% |
| Apr 2026 | 60% | 10.6% | 8.7% | 8.7% | 3.2% | 3.2% | 3.2% | 2.1% | 0.19% |
| May 2026 | 60.3% | 10.1% | 8.3% | 8.3% | 3.7% | 3.7% | 3% | 2.5% | 0.15% |
| Jun 2026 | 63.6% | 8.7% | 8.7% | 8.7% | 3.2% | 2.6% | 2.6% | 1.7% | 0.1% |
| Jul 2026 | 58.4% | 9.8% | 9.8% | 9.8% | 3.6% | 3.6% | 2.9% | 2% | 0.14% |
| Aug 2026 | 60.2% | 10.4% | 8.5% | 8.5% | 3.1% | 3.8% | 3.1% | 2.1% | 0.15% |
| Sep 2026 | 74.9% | 7.1% | 5.8% | 4.7% | 2.1% | 2.1% | 1.7% | 1.4% | 0.13% |
How has the AXS and DICE comparison changed over the last 12 months?
3 findings
- AXS was ahead of DICE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AXS’s share of searches among ticket sites in the United Kingdom moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, DICE’s share of searches among ticket sites in the United Kingdom held steady at 0.13%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for United Kingdom ticket sites in September 2026?
2 changes
In September 2026, AXS lost share of searches among ticket sites in the United Kingdom, from 2.1% to 1.4%.
Estimated monthly branded searches for DICE in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AXS’s and DICE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ticket sites
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