Ticket sites in the United Kingdom:Which are most popular?

Name: Ticket sites in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ticketmaster was the most searched ticket site in the United Kingdom, accounting for 74.9% of all searches among the nine sites we track. When we checked with ChatGPT and Google AI Overviews, Ticketmaster showed up in every answer. Ticketmaster was recommended most often, coming first in two out of three responses that gave a list.

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Top ticket sites in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Ticketmaster appeared every time. Ticketmaster was recommended most often, coming first in two out of three answers that gave a list. See Tickets was second, and DICE was third. Eventbrite, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ticketmaster	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
See Tickets	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Twickets	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
DICE	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
viagogo	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
AXS	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Eventbrite	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Skiddle	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
StubHub	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Ticketmaster4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See Tickets3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Twickets2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
viagogo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AXS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Eventbrite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Skiddle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ticket sites

4 answers

Asked ChatGPT
“What's the best site to buy gig tickets in the UK?”
1. 1Ticketmaster
2. 2See Tickets
3. 3DICE
4. 4Twickets
5. 5viagogo
Asked ChatGPT
“Where can I safely buy resale tickets in the UK?”
1. 1Ticketmaster
2. 2Twickets
3. 3AXS
4. 4See Tickets
Asked ChatGPT
“Which UK ticket site has the lowest booking fees?”
1. 1DICE
2. 2See Tickets
3. 3Ticketmaster
Searched Google, AI Overview
“concert tickets”
1. 1Ticketmaster

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which ticket sites do people search for most?

This chart shows how often people search Google for each ticket site by name. Each line represents a brand's share of searches for all nine ticket sites we track, month by month, from searches in United Kingdom.

Share of searches among ticket sites in the United Kingdom, by month

Month	Ticketmaster	Eventbrite	viagogo	Twickets	See Tickets	Skiddle	StubHub	AXS	DICE
Oct 2025	64.7%	11.2%	6.1%	6.1%	4.1%	2.7%	2.2%	2.7%	0.13%
Nov 2025	58.8%	12.1%	8.1%	8.1%	4.4%	3%	3%	2.4%	0.14%
Dec 2025	65.4%	9.3%	7.6%	6.2%	3.4%	3.4%	2.3%	2.3%	0.2%
Jan 2026	73%	7.1%	7.1%	4.7%	2.6%	2.1%	2.1%	1.2%	0.1%
Feb 2026	62.2%	11%	7.4%	7.4%	3.3%	4.1%	2.7%	1.8%	0.16%
Mar 2026	57%	14.6%	8%	8%	3.6%	3.6%	2.9%	2%	0.17%
Apr 2026	60%	10.6%	8.7%	8.7%	3.2%	3.2%	3.2%	2.1%	0.19%
May 2026	60.3%	10.1%	8.3%	8.3%	3.7%	3.7%	3%	2.5%	0.15%
Jun 2026	63.6%	8.7%	8.7%	8.7%	3.2%	2.6%	2.6%	1.7%	0.1%
Jul 2026	58.4%	9.8%	9.8%	9.8%	3.6%	3.6%	2.9%	2%	0.14%
Aug 2026	60.2%	10.4%	8.5%	8.5%	3.1%	3.8%	3.1%	2.1%	0.15%
Sep 2026	74.9%	7.1%	5.8%	4.7%	2.1%	2.1%	1.7%	1.4%	0.13%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ticketmaster	74.9%	2.6M	+123.9%	+14.7 points
2, held 2nd	Eventbrite	7.1%	246K	+22.4%	-3.3 points
3, moved from 4th to 3rd	viagogo	5.8%	201K	+21.8%	-2.8 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Twickets	4.7%	165K	0%	-3.8 pointsmoved from 3rd to 4th
5, moved from 6th to 5th	See Tickets	2.1%	74K	+22.3%	-1 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Skiddle	2.1%	74K	0%	-1.7 pointsmoved from 5th to 6th
7, held 7th	StubHub	1.7%	60.5K	0%	-1.4 points
8, held 8th	AXS	1.4%	49.5K	+22.2%	-0.7 points
9, held 9th	DICE	0.13%	4.4K	+51.7%	0 points

1.Ticketmaster
74.9%
Held 1st. 2.6M estimated branded searches, +123.9% vs prior month. Share +14.7 points.
2.Eventbrite
7.1%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -3.3 points.
3.viagogo
5.8%
Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share -2.8 points.
4.Twickets
4.7%
Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share -3.8 points.
5.See Tickets
2.1%
Moved from 6th to 5th. 74K estimated branded searches, +22.3% vs prior month. Share -1 points.
6.Skiddle
2.1%
Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.
7.StubHub
1.7%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -1.4 points.
8.AXS
1.4%
Held 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
9.DICE
0.13%
Held 9th. 4.4K estimated branded searches, +51.7% vs prior month. Share 0 points.

Which brand is most popular in search among ticket sites in the United Kingdom?

9 brands

In September 2026, Ticketmaster was the most searched among ticket sites in the United Kingdom, with an estimated 2.6M branded searches, 74.9% of all searches for the nine we track. Eventbrite is in 2nd place, 67.8 percentage points behind at 7.1%.

United Kingdom ticket sites, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ticketmaster	64.7% → 74.9%	74.9%Sep 2026	57%Mar 2026	1st
Eventbrite	11.2% → 7.1%	14.6%Mar 2026	7.1%Sep 2026	2nd
viagogo	6.1% → 5.8%	9.8%Jul 2026	5.8%Sep 2026	4th → 3rd
Twickets	6.1% → 4.7%	9.8%Jul 2026	4.7%Sep 2026	3rd → 4th
See Tickets	4.1% → 2.1%	4.4%Nov 2025	2.1%Sep 2026	5th
Skiddle	2.7% → 2.1%	4.1%Feb 2026	2.1%Sep 2026	7th → 6th
StubHub	2.2% → 1.7%	3.2%Apr 2026	1.7%Sep 2026	8th → 7th
AXS	2.7% → 1.4%	2.7%Oct 2025	1.2%Jan 2026	6th → 8th
DICE	0.13%	0.2%Dec 2025	0.1%Jan 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom increased from 64.7% to 74.9%.
Across the 12 months ending September 2026, Eventbrite’s share of searches among ticket sites in the United Kingdom decreased from 11.2% to 7.1%.
Across the 12 months ending September 2026, Twickets’ share of searches among ticket sites in the United Kingdom decreased from 6.1% to 4.7%.
Across the 12 months ending September 2026, See Tickets’ share of searches among ticket sites in the United Kingdom decreased from 4.1% to 2.1%.
Across the 12 months ending September 2026, Skiddle’s share of searches among ticket sites in the United Kingdom decreased from 2.7% to 2.1%.
Across the 12 months ending September 2026, StubHub’s share of searches among ticket sites in the United Kingdom decreased from 2.2% to 1.7%.
Across the 12 months ending September 2026, AXS’s share of searches among ticket sites in the United Kingdom decreased from 2.7% to 1.4%.
Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom peaked at 74.9% in September 2026 and was lowest at 57% in March 2026.
Across the 12 months ending September 2026, Eventbrite’s share of searches among ticket sites in the United Kingdom peaked at 14.6% in March 2026 and was lowest at 7.1% in September 2026.
Across the 12 months ending September 2026, viagogo’s share of searches among ticket sites in the United Kingdom peaked at 9.8% in July 2026 and was lowest at 5.8% in September 2026.
Across the 12 months ending September 2026, Twickets’ share of searches among ticket sites in the United Kingdom peaked at 9.8% in July 2026 and was lowest at 4.7% in September 2026.
Across the 12 months ending September 2026, See Tickets’ share of searches among ticket sites in the United Kingdom peaked at 4.4% in November 2025 and was lowest at 2.1% in September 2026.
Across the 12 months ending September 2026, Skiddle’s share of searches among ticket sites in the United Kingdom peaked at 4.1% in February 2026 and was lowest at 2.1% in September 2026.
Across the 12 months ending September 2026, StubHub’s share of searches among ticket sites in the United Kingdom peaked at 3.2% in April 2026 and was lowest at 1.7% in September 2026.
Across the 12 months ending September 2026, AXS’s share of searches among ticket sites in the United Kingdom peaked at 2.7% in October 2025 and was lowest at 1.2% in January 2026.
Across the 12 months ending September 2026, viagogo rose from 4th to 3rd among ticket sites in the United Kingdom.
Across the 12 months ending September 2026, Twickets fell from 3rd to 4th among ticket sites in the United Kingdom.
Across the 12 months ending September 2026, Skiddle rose from 7th to 6th among ticket sites in the United Kingdom.
Across the 12 months ending September 2026, StubHub rose from 8th to 7th among ticket sites in the United Kingdom.
Across the 12 months ending September 2026, AXS fell from 6th to 8th among ticket sites in the United Kingdom.
Across the 12 months ending September 2026, DICE held steady: its share of searches among ticket sites in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom ticket sites in September 2026?

8 changes

In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%.
In September 2026, Twickets lost share of searches among ticket sites in the United Kingdom, from 8.5% to 4.7%.
In September 2026, Eventbrite lost share of searches among ticket sites in the United Kingdom, from 10.4% to 7.1%.
In September 2026, viagogo lost share of searches among ticket sites in the United Kingdom, from 8.5% to 5.8%.
In September 2026, Skiddle lost share of searches among ticket sites in the United Kingdom, from 3.8% to 2.1%.
In September 2026, StubHub lost share of searches among ticket sites in the United Kingdom, from 3.1% to 1.7%.
In September 2026, See Tickets lost share of searches among ticket sites in the United Kingdom, from 3.1% to 2.1%.
In September 2026, AXS lost share of searches among ticket sites in the United Kingdom, from 2.1% to 1.4%.

How are branded searches counted for ticket sites?

10 search terms

Each brand's share of searches among ticket sites comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.