DICE vs Ticketmaster:Which is more popular?
In September 2026, Ticketmaster had more branded searches than DICE among ticket sites in the United Kingdom. Ticketmaster had about 2.6 million branded searches, while DICE had 4,400. Ticketmaster made up 74.9% of all ticket site searches we track, and DICE accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about ticket sites, Ticketmaster appeared in all four answers and DICE in two. Ticketmaster was mentioned before DICE in two out of three answers.
Who do people search for more?
Ticketmaster, about 593 searches for every 1 for DICE
Who does AI mention more?
Ticketmaster, mentioned in every answer we collected
Who does AI recommend more?
Ticketmaster, named ahead of DICE in 2 of 3 answers
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Top ticket sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ticketmaster appeared in all four answers. DICE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ticketmaster was listed before DICE in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ticketmaster1st
See Tickets2nd
DICE3rd
Twickets4th
AXS5th
viagogo6th
Eventbrite–
Skiddle–
StubHub–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ticketmaster4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- See Tickets3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Twickets2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- viagogo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AXS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eventbrite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skiddle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ticket sites
4 answers
Asked ChatGPT
“What's the best site to buy gig tickets in the UK?”
Asked ChatGPT
“Where can I safely buy resale tickets in the UK?”
Asked ChatGPT
“Which UK ticket site has the lowest booking fees?”
Searched Google, AI Overview
“concert tickets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is DICE or Ticketmaster more popular in search?
This chart shows how often people search Google for DICE and Ticketmaster by name. Each line represents a brand's share of searches for all nine ticket sites we track, month by month, from searches in United Kingdom.
Share of searches by month for Ticketmaster, DICE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ticketmaster | Eventbrite | viagogo | Twickets | See Tickets | Skiddle | StubHub | AXS | DICE |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.7% | 11.2% | 6.1% | 6.1% | 4.1% | 2.7% | 2.2% | 2.7% | 0.13% |
| Nov 2025 | 58.8% | 12.1% | 8.1% | 8.1% | 4.4% | 3% | 3% | 2.4% | 0.14% |
| Dec 2025 | 65.4% | 9.3% | 7.6% | 6.2% | 3.4% | 3.4% | 2.3% | 2.3% | 0.2% |
| Jan 2026 | 73% | 7.1% | 7.1% | 4.7% | 2.6% | 2.1% | 2.1% | 1.2% | 0.1% |
| Feb 2026 | 62.2% | 11% | 7.4% | 7.4% | 3.3% | 4.1% | 2.7% | 1.8% | 0.16% |
| Mar 2026 | 57% | 14.6% | 8% | 8% | 3.6% | 3.6% | 2.9% | 2% | 0.17% |
| Apr 2026 | 60% | 10.6% | 8.7% | 8.7% | 3.2% | 3.2% | 3.2% | 2.1% | 0.19% |
| May 2026 | 60.3% | 10.1% | 8.3% | 8.3% | 3.7% | 3.7% | 3% | 2.5% | 0.15% |
| Jun 2026 | 63.6% | 8.7% | 8.7% | 8.7% | 3.2% | 2.6% | 2.6% | 1.7% | 0.1% |
| Jul 2026 | 58.4% | 9.8% | 9.8% | 9.8% | 3.6% | 3.6% | 2.9% | 2% | 0.14% |
| Aug 2026 | 60.2% | 10.4% | 8.5% | 8.5% | 3.1% | 3.8% | 3.1% | 2.1% | 0.15% |
| Sep 2026 | 74.9% | 7.1% | 5.8% | 4.7% | 2.1% | 2.1% | 1.7% | 1.4% | 0.13% |
How has the DICE and Ticketmaster comparison changed over the last 12 months?
3 findings
- Ticketmaster was ahead of DICE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DICE’s share of searches among ticket sites in the United Kingdom held steady at 0.13%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom moved from 64.7% to 74.9%, and its estimated monthly branded searches moved from 1.7M to 2.6M.
How did search popularity change for United Kingdom ticket sites in September 2026?
2 changes
In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%.
Estimated monthly branded searches for DICE in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DICE’s and Ticketmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DICE
1 branded search term
- dice tickets
Ticketmaster
2 branded search terms
- ticketmaster
- ticketmaster uk
Other head-to-heads among ticket sites
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