Brandwave

How popular isBritish Safety Council?

In September 2026, people searched for British Safety Council by name about 1,900 times in the United Kingdom, a 20.8% decrease from the previous year. These searches made up 2% of all United Kingdom health and safety training provider searches, placing British Safety Council fifth out of nine providers. When we asked both ChatGPT and Google AI Overviews about health and safety training providers, British Safety Council appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

British Safety Council is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. High Speed TrainingShare of searches 52.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. iHascoShare of searches 28.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Virtual CollegeShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Phoenix Health & SafetyShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. British Safety CouncilShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top health and safety training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, British Safety Council was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. British Safety Council is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TSW Training1st
  2. High Speed Training2nd
  3. Astutis2nd
  4. British Safety Council4th
  5. iHasco5th
  6. Phoenix Health & Safety6th
  7. RRC7th
  8. Virtual College–
  9. SHEilds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • High Speed Training2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Safety Council2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RRC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TSW Training2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iHasco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phoenix Health & Safety1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astutis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtual College0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SHEilds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health and safety training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which health and safety training providers compete with British Safety Council?

British Safety Council against health and safety training providers in the United Kingdom, by month

Share of searches by month for High Speed Training, iHasco, Virtual College, Phoenix Health & Safety, British Safety Council. The figures are in the table below the chart.

View monthly share of searches table
MonthHigh Speed TrainingiHascoVirtual CollegePhoenix Health & SafetyBritish Safety CouncilAstutisRRCSHEildsTSW Training
Oct 202545.5%30.5%11.1%3.3%3.3%2.2%1.4%1.8%0.81%
Nov 202544.4%29.7%10.8%3.9%3.9%2.6%1.6%2.1%0.79%
Dec 202541.2%33.7%10%4.3%3.6%2.3%2%2%0.73%
Jan 202644.7%30%10.9%3.9%3.9%2.2%1.8%1.8%0.8%
Feb 202645.7%30.7%11.2%3.3%3.3%2.2%1.4%1.4%0.82%
Mar 202645.7%30.7%11.2%3.3%3.3%2.2%1.4%1.4%0.82%
Apr 202642.6%28.5%15.6%3.8%3%2%2%1.6%0.93%
May 202645.8%30.6%11.2%3.2%3.2%2.2%1.7%1.5%0.66%
Jun 202642.8%35.1%10.4%3%3%2.1%1.6%1.4%0.62%
Jul 202645.9%30.7%11.2%3.2%2.7%2.7%1.7%1.2%0.66%
Aug 202647.1%31.5%9.4%3.3%2.8%2.3%1.5%1.5%0.68%
Sep 202652.3%28.7%10.5%2.5%2%1.4%1.1%0.93%0.62%

  1. 1.High Speed Training

    52.3%

    Held 1st. 49.5K estimated branded searches, +82.7% vs prior month. Share +5.3 points.

  2. 2.iHasco

    28.7%

    Held 2nd. 27.1K estimated branded searches, +49.7% vs prior month. Share -2.8 points.

  3. 3.Virtual College

    10.5%

    Held 3rd. 9.9K estimated branded searches, +83.3% vs prior month. Share +1.1 points.

  4. 4.Phoenix Health & Safety

    2.5%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.8 points.

  5. 5.British Safety Council

    2%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.8 points.

  6. 6.Astutis

    1.4%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share -0.9 points.

  7. 7.RRC

    1.1%

    Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share -0.5 points.

  8. 8.SHEilds

    0.93%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share -0.6 points.

  9. 9.TSW Training

    0.62%

    Held 9th. 590 estimated branded searches, +51.3% vs prior month. Share -0.1 points.

Compare popularity between British Safety Council and its closest rivals

Every comparison with British Safety Council

8 comparisons

How has branded search demand for British Safety Council changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for British Safety Council in the United Kingdom fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, British Safety Council’s share of searches among health and safety training providers in the United Kingdom decreased from 3.3% to 2%.
  • Across the 12 months ending September 2026, British Safety Council’s share of searches among health and safety training providers in the United Kingdom peaked at 3.9% in November 2025 and was lowest at 2% in September 2026.
  • Across the 12 months ending September 2026, British Safety Council fell from 4th to 5th among health and safety training providers in the United Kingdom.

How did search popularity change for United Kingdom health and safety training providers in September 2026?

6 changes

  1. In September 2026, High Speed Training gained share of searches among health and safety training providers in the United Kingdom, from 47.1% to 52.3%.

  2. In September 2026, Virtual College gained share of searches among health and safety training providers in the United Kingdom, from 9.4% to 10.5%.

  3. In September 2026, iHasco lost share of searches among health and safety training providers in the United Kingdom, from 31.5% to 28.7%.

  4. In September 2026, Astutis lost share of searches among health and safety training providers in the United Kingdom, from 2.3% to 1.4%.

  5. In September 2026, British Safety Council lost share of searches among health and safety training providers in the United Kingdom, from 2.8% to 2%.

  6. In September 2026, Phoenix Health & Safety lost share of searches among health and safety training providers in the United Kingdom, from 3.3% to 2.5%.

How are British Safety Council’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using British Safety Council’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • british safety council

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How the Brand Demand Index is measured

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