Brandwave

British Safety Council vs Virtual College:Which is more popular?

In September 2026, Virtual College had more branded searches than British Safety Council among health and safety training providers in the United Kingdom. Virtual College had about 9,900 branded searches, while British Safety Council had 1,900. Virtual College made up 10.5% of all health and safety training provider searches we track, and British Safety Council accounted for 2%. When we asked ChatGPT and Google AI Overviews about health and safety training providers, British Safety Council appeared in two of the five answers and Virtual College in none.

Among health and safety training providers in the United Kingdom in September 2026

Who do people search for more?

Virtual College, about 5 searches for every 1 for British Safety Council

Virtual College 9.9K searchesBritish Safety Council 1.9K searches

Who does AI mention more?

British Safety Council, mentioned in 2 of 5 answers, Virtual College in 0

British Safety Council in 2 of 5Virtual College in 0 of 5

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Top health and safety training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, British Safety Council was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Virtual College did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TSW Training1st
  2. High Speed Training2nd
  3. Astutis2nd
  4. British Safety Council4th
  5. iHasco5th
  6. Phoenix Health & Safety6th
  7. RRC7th
  8. Virtual College–
  9. SHEilds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • High Speed Training2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Safety Council2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RRC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TSW Training2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iHasco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phoenix Health & Safety1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astutis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtual College0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SHEilds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health and safety training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is British Safety Council or Virtual College more popular in search?

This chart shows how often people search Google for British Safety Council and Virtual College by name. Each line represents a brand's share of searches for all nine health and safety training providers we track, month by month, from searches in United Kingdom.

British Safety Council and Virtual College among health and safety training providers in the United Kingdom, by month

Share of searches by month for Virtual College, British Safety Council. The figures are in the table below the chart.

View monthly share of searches table
MonthHigh Speed TrainingiHascoVirtual CollegePhoenix Health & SafetyBritish Safety CouncilAstutisRRCSHEildsTSW Training
Oct 202545.5%30.5%11.1%3.3%3.3%2.2%1.4%1.8%0.81%
Nov 202544.4%29.7%10.8%3.9%3.9%2.6%1.6%2.1%0.79%
Dec 202541.2%33.7%10%4.3%3.6%2.3%2%2%0.73%
Jan 202644.7%30%10.9%3.9%3.9%2.2%1.8%1.8%0.8%
Feb 202645.7%30.7%11.2%3.3%3.3%2.2%1.4%1.4%0.82%
Mar 202645.7%30.7%11.2%3.3%3.3%2.2%1.4%1.4%0.82%
Apr 202642.6%28.5%15.6%3.8%3%2%2%1.6%0.93%
May 202645.8%30.6%11.2%3.2%3.2%2.2%1.7%1.5%0.66%
Jun 202642.8%35.1%10.4%3%3%2.1%1.6%1.4%0.62%
Jul 202645.9%30.7%11.2%3.2%2.7%2.7%1.7%1.2%0.66%
Aug 202647.1%31.5%9.4%3.3%2.8%2.3%1.5%1.5%0.68%
Sep 202652.3%28.7%10.5%2.5%2%1.4%1.1%0.93%0.62%

How has the British Safety Council and Virtual College comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom health and safety training providers in September 2026?

2 changes

  1. In September 2026, Virtual College gained share of searches among health and safety training providers in the United Kingdom, from 9.4% to 10.5%.

  2. In September 2026, British Safety Council lost share of searches among health and safety training providers in the United Kingdom, from 2.8% to 2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using British Safety Council’s and Virtual College’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

British Safety Council

1 branded search term

  • british safety council

Virtual College

1 branded search term

  • virtual college

How the Brand Demand Index is measured

Other head-to-heads among health and safety training providers

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