Brandwave

Astutis vs British Safety Council:Which is more popular?

In September 2026, British Safety Council had more branded searches than Astutis among health and safety training providers in the United Kingdom. British Safety Council had about 1,900 branded searches, while Astutis had 1,300. British Safety Council made up 2% of all health and safety training provider searches we track, and Astutis accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about health and safety training providers, British Safety Council appeared in two of the five answers and Astutis in one. Astutis and British Safety Council were each mentioned first in one of the two answers.

Among health and safety training providers in the United Kingdom in September 2026

Who do people search for more?

British Safety Council, about 46% more searches than Astutis

British Safety Council 1.9K searchesAstutis 1.3K searches

Who does AI mention more?

British Safety Council, mentioned in 2 of 5 answers, Astutis in 1

British Safety Council in 2 of 5Astutis in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Astutis first in 1British Safety Council first in 1

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Top health and safety training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, British Safety Council was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Astutis was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Astutis and British Safety Council were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TSW Training1st
  2. High Speed Training2nd
  3. Astutis2nd
  4. British Safety Council4th
  5. iHasco5th
  6. Phoenix Health & Safety6th
  7. RRC7th
  8. Virtual College–
  9. SHEilds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • High Speed Training2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Safety Council2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RRC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TSW Training2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iHasco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phoenix Health & Safety1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astutis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virtual College0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SHEilds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health and safety training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Astutis or British Safety Council more popular in search?

This chart shows how often people search Google for Astutis and British Safety Council by name. Each line represents a brand's share of searches for all nine health and safety training providers we track, month by month, from searches in United Kingdom.

Astutis and British Safety Council among health and safety training providers in the United Kingdom, by month

Share of searches by month for British Safety Council, Astutis. The figures are in the table below the chart.

View monthly share of searches table
MonthHigh Speed TrainingiHascoVirtual CollegePhoenix Health & SafetyBritish Safety CouncilAstutisRRCSHEildsTSW Training
Oct 202545.5%30.5%11.1%3.3%3.3%2.2%1.4%1.8%0.81%
Nov 202544.4%29.7%10.8%3.9%3.9%2.6%1.6%2.1%0.79%
Dec 202541.2%33.7%10%4.3%3.6%2.3%2%2%0.73%
Jan 202644.7%30%10.9%3.9%3.9%2.2%1.8%1.8%0.8%
Feb 202645.7%30.7%11.2%3.3%3.3%2.2%1.4%1.4%0.82%
Mar 202645.7%30.7%11.2%3.3%3.3%2.2%1.4%1.4%0.82%
Apr 202642.6%28.5%15.6%3.8%3%2%2%1.6%0.93%
May 202645.8%30.6%11.2%3.2%3.2%2.2%1.7%1.5%0.66%
Jun 202642.8%35.1%10.4%3%3%2.1%1.6%1.4%0.62%
Jul 202645.9%30.7%11.2%3.2%2.7%2.7%1.7%1.2%0.66%
Aug 202647.1%31.5%9.4%3.3%2.8%2.3%1.5%1.5%0.68%
Sep 202652.3%28.7%10.5%2.5%2%1.4%1.1%0.93%0.62%

How has the Astutis and British Safety Council comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom health and safety training providers in September 2026?

2 changes
  1. In September 2026, Astutis lost share of searches among health and safety training providers in the United Kingdom, from 2.3% to 1.4%.

  2. In September 2026, British Safety Council lost share of searches among health and safety training providers in the United Kingdom, from 2.8% to 2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Astutis’ and British Safety Council’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Astutis

1 branded search term

  • astutis

British Safety Council

1 branded search term

  • british safety council

How the Brand Demand Index is measured

Other head-to-heads among health and safety training providers

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