Brandwave

How popular isBritish Gas?

In September 2026, people searched for British Gas by name about 1 million times in the United Kingdom, an 18% decrease from the previous year. These searches made up 31.1% of all United Kingdom boiler cover provider searches, placing British Gas second out of seven providers. When we asked both ChatGPT and Google AI Overviews about boiler cover providers, British Gas appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

British Gas is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. HomeServeShare of searches 46.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. British GasShare of searches 31.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. 24/7 Home RescueShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. HometreeShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. YourRepairShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top boiler cover providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, British Gas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. British Gas is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hometree1st
  2. YourRepair2nd
  3. British Gas3rd
  4. 24/7 Home Rescue4th
  5. HomeServe5th
  6. Corgi HomePlan–
  7. Domestic & General–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • British Gas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hometree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YourRepair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 24/7 Home Rescue2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HomeServe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corgi HomePlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domestic & General0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boiler cover providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which boiler cover providers compete with British Gas?

British Gas against boiler cover providers in the United Kingdom, by month

Share of searches by month for HomeServe, British Gas, 24/7 Home Rescue, Hometree, YourRepair, Corgi HomePlan. The figures are in the table below the chart.

View monthly share of searches table
MonthHomeServeBritish Gas24/7 Home RescueHometreeYourRepairCorgi HomePlanDomestic & General
Oct 202538.4%38.4%7.7%4.2%5.1%3.4%2.8%
Nov 202535.6%43.5%7.1%3.9%4.7%3.2%2.1%
Dec 202539%39%7.8%4.3%5.2%2.8%1.9%
Jan 202635.4%43.3%7.1%3.9%4.7%3.9%1.7%
Feb 202642.2%34.5%8.4%4.6%5.6%3.1%1.6%
Mar 202642.9%35.1%7%4.7%5.7%3.1%1.4%
Apr 202647.5%31.8%6.3%5.2%5.2%2.8%1.2%
May 202645.2%30.2%7.4%7.4%6%2.7%1.1%
Jun 202646.3%31%7.6%5%6.2%2.7%1.1%
Jul 202646.3%31%7.6%5%6.2%2.7%1.1%
Aug 202646.8%31.3%7.7%5.1%5.1%2.7%1.2%
Sep 202646.4%31.1%7.6%5.1%5.1%3.4%1.5%

  1. 1.HomeServe

    46.4%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  2. 2.British Gas

    31.1%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share -0.3 points.

  3. 3.24/7 Home Rescue

    7.6%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  4. 4.Hometree

    5.1%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.YourRepair

    5.1%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Corgi HomePlan

    3.4%

    Held 6th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.6 points.

  7. 7.Domestic & General

    1.5%

    Held 7th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.

Compare popularity between British Gas and its closest rivals

Every comparison with British Gas

19 comparisons

How has branded search demand for British Gas changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for British Gas in the United Kingdom fell from 1.3M to 1M.
  • Across the 12 months ending September 2026, British Gas’ share of searches among boiler cover providers in the United Kingdom decreased from 38.4% to 31.1%.
  • Across the 12 months ending September 2026, British Gas’ share of searches among boiler cover providers in the United Kingdom peaked at 43.5% in November 2025 and was lowest at 30.2% in May 2026.
  • Across the 12 months ending September 2026, British Gas fell from 1st to 2nd among boiler cover providers in the United Kingdom.

How did search popularity change for United Kingdom boiler cover providers in September 2026?

5 changes

  1. In September 2026, Corgi HomePlan gained share of searches among boiler cover providers in the United Kingdom, from 2.7% to 3.4%.

  2. Estimated monthly branded searches for HomeServe in the United Kingdom rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

  3. Estimated monthly branded searches for Hometree in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Domestic & General in the United Kingdom fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for British Gas in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are British Gas’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using British Gas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • british gas
  • british gas heat pump
  • british gas homecare

How the Brand Demand Index is measured

Who owns British Gas?

British Gas is owned by Centrica. Brandwave also tracks British Gas Business and Hive, owned by the same company, in the United Kingdom.

Do you work for British Gas? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does British Gas compete?

British Gas is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Energy suppliers2nd of 1127.5%Show ranking
Boiler cover providers2nd of 731.1%Shown above
Heat pump installers5th of 65.5%Show ranking
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Is British Gas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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