How popular isHomeServe?
In September 2026, people searched for HomeServe by name about 60,500 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 46.4% of all United Kingdom boiler cover provider searches, placing HomeServe first out of seven providers. When we asked both ChatGPT and Google AI Overviews about boiler cover providers, HomeServe appeared in one of the five answers and was the fifth most recommended of the seven.
HomeServe is the most searched of 7 competitors and the fifth most recommended in AI answers.
HomeServeShare of searches 46.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
British GasShare of searches 31.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
24/7 Home RescueShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
HometreeShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
YourRepairShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top boiler cover providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HomeServe was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HomeServe is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- British Gas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hometree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- YourRepair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 24/7 Home Rescue2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HomeServe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corgi HomePlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Domestic & General0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boiler cover providers
5 answers
Asked ChatGPT
“Which boiler cover should I get in the UK?”
Asked ChatGPT
“What are the best boiler cover providers in the UK?”
Asked ChatGPT
“What's the best value boiler cover in the UK?”
Searched Google, AI Overview
“boiler cover”
Searched Google, AI Overview
“boiler insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which boiler cover providers compete with HomeServe?
Share of searches by month for HomeServe, British Gas, 24/7 Home Rescue, Hometree, YourRepair, Corgi HomePlan. The figures are in the table below the chart.
View monthly share of searches table
| Month | HomeServe | British Gas | 24/7 Home Rescue | Hometree | YourRepair | Corgi HomePlan | Domestic & General |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 38.4% | 7.7% | 4.2% | 5.1% | 3.4% | 2.8% |
| Nov 2025 | 35.6% | 43.5% | 7.1% | 3.9% | 4.7% | 3.2% | 2.1% |
| Dec 2025 | 39% | 39% | 7.8% | 4.3% | 5.2% | 2.8% | 1.9% |
| Jan 2026 | 35.4% | 43.3% | 7.1% | 3.9% | 4.7% | 3.9% | 1.7% |
| Feb 2026 | 42.2% | 34.5% | 8.4% | 4.6% | 5.6% | 3.1% | 1.6% |
| Mar 2026 | 42.9% | 35.1% | 7% | 4.7% | 5.7% | 3.1% | 1.4% |
| Apr 2026 | 47.5% | 31.8% | 6.3% | 5.2% | 5.2% | 2.8% | 1.2% |
| May 2026 | 45.2% | 30.2% | 7.4% | 7.4% | 6% | 2.7% | 1.1% |
| Jun 2026 | 46.3% | 31% | 7.6% | 5% | 6.2% | 2.7% | 1.1% |
| Jul 2026 | 46.3% | 31% | 7.6% | 5% | 6.2% | 2.7% | 1.1% |
| Aug 2026 | 46.8% | 31.3% | 7.7% | 5.1% | 5.1% | 2.7% | 1.2% |
| Sep 2026 | 46.4% | 31.1% | 7.6% | 5.1% | 5.1% | 3.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 60.5K | +22.2% | -0.4 points | |
| 2, held 2nd | 31.1% | 40.5K | +22.4% | -0.3 points | |
| 3, held 3rd | 7.6% | 9.9K | +22.2% | -0.1 points | |
| 4, held 4th | 5.1% | 6.6K | +22.2% | 0 points | |
| 5, held 5th | 5.1% | 6.6K | +22.2% | 0 points | |
| 6, held 6th | 3.4% | 4.4K | +51.7% | +0.6 points | |
| 7, held 7th | 1.5% | 1.9K | +46.2% | +0.2 points |
46.4%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.4 points.
31.1%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share -0.3 points.
7.6%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.1 points.
4.
Hometree5.1%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
5.1%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
3.4%
Held 6th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.6 points.
1.5%
Held 7th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Compare popularity between HomeServe and its closest rivals
Every comparison with HomeServe
6 comparisons
How has branded search demand for HomeServe changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HomeServe in the United Kingdom rose from 49.5K to 60.5K.
- Across the 12 months ending September 2026, HomeServe’s share of searches among boiler cover providers in the United Kingdom increased from 38.4% to 46.4%.
- Across the 12 months ending September 2026, HomeServe’s share of searches among boiler cover providers in the United Kingdom peaked at 47.5% in April 2026 and was lowest at 35.4% in January 2026.
- Across the 12 months ending September 2026, HomeServe rose from 2nd to 1st among boiler cover providers in the United Kingdom.
How did search popularity change for United Kingdom boiler cover providers in September 2026?
5 changes
In September 2026, Corgi HomePlan gained share of searches among boiler cover providers in the United Kingdom, from 2.7% to 3.4%.
Estimated monthly branded searches for HomeServe in the United Kingdom rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
Estimated monthly branded searches for Hometree in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Domestic & General in the United Kingdom fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.
Estimated monthly branded searches for British Gas in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are HomeServe’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using HomeServe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- homeserve
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