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Whangarei funeral directors in New Zealand:Which brands are most popular in search?

In August 2026, Morris & Morris was the most searched among whangarei funeral directors in New Zealand, with an estimated 670 branded searches and 47.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Morris & Morris47.5%
  2. Newberrys17.7%
  3. Eternal Tides14.9%
  4. Haven Falls14.9%
  5. A Graceful Undertaking4.3%
  6. Just Funerals0.71%

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Share of SearchLeaderboard

Compare Whangarei funeral directors using branded searches made in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among whangarei funeral directors in New Zealand, by month

Share of Search by month for Morris & Morris, Newberrys, Eternal Tides, Haven Falls, A Graceful Undertaking. The figures are in the table below the chart.

View monthly share of search table
MonthMorris & MorrisNewberrysEternal TidesHaven FallsA Graceful UndertakingJust Funerals
Oct 202547.3%21.8%11.5%13.3%5.5%0.61%
Nov 202541.8%25.4%11.2%17.2%3.7%0.75%
Dec 202559.4%9.9%10.9%15.8%3%0.99%
Jan 202644.7%15.5%17.5%16.5%4.9%0.97%
Feb 202655.6%12.3%11.1%16.7%3.7%0.62%
Mar 202647.1%18.8%15.9%13%4.3%0.72%
Apr 202650%15.9%11.1%18.3%4%0.79%
May 202652.1%13.4%13.4%15.1%5%0.84%
Jun 202634.3%21.9%24.1%15.3%3.6%0.73%
Jul 202651.7%15.6%15%13.6%3.4%0.68%
Aug 202647.5%17.7%14.9%14.9%4.3%0.71%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Morris & Morris

    47.5%

    held 1st · 670 estimated branded searches · -11.8% vs prior month · -4.2 points

  2. 2.Newberrys

    17.7%

    held 2nd · 250 estimated branded searches · +8.7% vs prior month · +2.1 points

  3. 3.Eternal Tides

    14.9%

    held 3rd · 210 estimated branded searches · -4.5% vs prior month · -0.1 points

  4. 4.Haven Falls

    14.9%

    held 4th · 210 estimated branded searches · +5% vs prior month · +1.3 points

  5. 5.A Graceful Undertaking

    4.3%

    held 5th · 60 estimated branded searches · +20% vs prior month · +0.9 points

  6. 6.Just Funerals

    0.71%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among whangarei funeral directors in New Zealand?

In August 2026, Morris & Morris was the most searched among whangarei funeral directors in New Zealand, with an estimated 670 branded searches and 47.5% estimated Share of Search within this set. Newberrys is in 2nd place, 29.8 percentage points behind at 17.7% Share of Search.

New Zealand whangarei funeral directors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Morris & Morris47.3% → 47.5%59.4%Dec 202534.3%Jun 20261st
Newberrys21.8% → 17.7%25.4%Nov 20259.9%Dec 20252nd
Eternal Tides11.5% → 14.9%24.1%Jun 202610.9%Dec 20254th → 3rd
Haven Falls13.3% → 14.9%18.3%Apr 202613%Mar 20263rd → 4th
A Graceful Undertaking5.5% → 4.3%5.5%Oct 20253%Dec 20255th
Just Funerals0.61% → 0.71%0.99%Dec 20250.61%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Newberrys’ estimated Share of Search among whangarei funeral directors in New Zealand decreased from 21.8% to 17.7%.
  • Across the 11 months ending August 2026, Eternal Tides’ estimated Share of Search among whangarei funeral directors in New Zealand increased from 11.5% to 14.9%.
  • Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among whangarei funeral directors in New Zealand increased from 13.3% to 14.9%.
  • Across the 11 months ending August 2026, A Graceful Undertaking’s estimated Share of Search among whangarei funeral directors in New Zealand decreased from 5.5% to 4.3%.
  • Across the 11 months ending August 2026, Morris & Morris’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 59.4% in December 2025 and was lowest at 34.3% in June 2026.
  • Across the 11 months ending August 2026, Newberrys’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 25.4% in November 2025 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, Eternal Tides’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 24.1% in June 2026 and was lowest at 10.9% in December 2025.
  • Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 18.3% in April 2026 and was lowest at 13% in March 2026.
  • Across the 11 months ending August 2026, A Graceful Undertaking’s estimated Share of Search among whangarei funeral directors in New Zealand peaked at 5.5% in October 2025 and was lowest at 3% in December 2025.
  • Across the 11 months ending August 2026, Eternal Tides rose from 4th to 3rd among whangarei funeral directors in New Zealand.
  • Across the 11 months ending August 2026, Haven Falls fell from 3rd to 4th among whangarei funeral directors in New Zealand.
  • Across the 11 months ending August 2026, Morris & Morris and Just Funerals held steady: their estimated Share of Search among whangarei funeral directors in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand whangarei funeral directors in August 2026?

  1. In August 2026, Newberrys gained estimated Share of Search among whangarei funeral directors in New Zealand, from 15.6% to 17.7%.

  2. In August 2026, Haven Falls gained estimated Share of Search among whangarei funeral directors in New Zealand, from 13.6% to 14.9%.

  3. In August 2026, A Graceful Undertaking gained estimated Share of Search among whangarei funeral directors in New Zealand, from 3.4% to 4.3%.

  4. In August 2026, Morris & Morris lost estimated Share of Search among whangarei funeral directors in New Zealand, from 51.7% to 47.5%.

  5. Estimated monthly branded searches for Eternal Tides in New Zealand rose 10.5% over 11 measured months, from 190 to 210 in August 2026.

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