A Graceful Undertaking vs Newberrys:Which is more popular by branded search in New Zealand?
In August 2026, Newberrys had more branded searches than A Graceful Undertaking among whangarei funeral directors in New Zealand. Newberrys was estimated to have 570 branded searches compared to A Graceful Undertaking’s 130, and held an 11.2% Share of Search versus A Graceful Undertaking’s 2.5%.
Follow A Graceful Undertaking vs Newberrys and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, A Graceful Undertaking or Newberrys?
Compare Whangarei funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Newberrys, A Graceful Undertaking. The figures are in the table below the chart.
View monthly share of search table
| Month | Haven Falls | Morris & Morris | Just Funerals | Newberrys | Eternal Tides | A Graceful Undertaking |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 30.8% | 11.1% | 12.7% | 7.5% | 3.2% |
| Nov 2025 | 37.6% | 27.2% | 14.5% | 12.8% | 5.8% | 2.2% |
| Dec 2025 | 39.1% | 34.9% | 16.6% | 5% | 3.3% | 1.1% |
| Jan 2026 | 42.2% | 22.9% | 17.4% | 8.6% | 5.5% | 3.3% |
| Feb 2026 | 33.9% | 34.1% | 16.6% | 6.8% | 5.7% | 3% |
| Mar 2026 | 35.5% | 26.9% | 14% | 12.1% | 8.6% | 2.8% |
| Apr 2026 | 45.9% | 23.8% | 17.8% | 6.4% | 4.4% | 1.8% |
| May 2026 | 40.6% | 32.1% | 10% | 8.3% | 6.3% | 2.8% |
| Jun 2026 | 35.9% | 22.5% | 13.8% | 14.9% | 10.6% | 2.3% |
| Jul 2026 | 37.5% | 30.9% | 12.7% | 9.3% | 7.6% | 1.9% |
| Aug 2026 | 34.1% | 29.7% | 14.3% | 11.2% | 8.2% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the A Graceful Undertaking and Newberrys comparison changed over the last 12 months?
3 findings
- Newberrys was ahead of A Graceful Undertaking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, A Graceful Undertaking’s estimated Share of Search among whangarei funeral directors in New Zealand moved from 3.2% to 2.5%, and its estimated monthly branded searches moved from 140 to 130.
- Across the 11 months ending August 2026, Newberrys’ estimated Share of Search among whangarei funeral directors in New Zealand moved from 12.7% to 11.2%, and its estimated monthly branded searches moved from 560 to 570.
How did search popularity change for New Zealand whangarei funeral directors in August 2026?
2 changes
In August 2026, Newberrys gained estimated Share of Search among whangarei funeral directors in New Zealand, from 9.3% to 11.2%.
In August 2026, A Graceful Undertaking gained estimated Share of Search among whangarei funeral directors in New Zealand, from 1.9% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using A Graceful Undertaking’s and Newberrys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
A Graceful Undertaking
2 branded search terms
- a graceful undertaking
- a graceful undertaking whangarei
Newberrys
4 branded search terms
- newberry's funeral home
- newberrys
- newberrys funeral home
- newberrys whangarei
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.