How popular isNewberrys in search?
In August 2026, there were an estimated 570 branded searches for Newberrys in New Zealand which held steady over the last 11 months. Newberrys holds 11.2% estimated Share of Search among New Zealand whangarei funeral directors and is ranked 4th of 6 competitors for search popularity.
Haven Falls34.1%
Morris & Morris29.7%
Just Funerals14.3%- Newberrys11.2%
Eternal Tides8.2%
A Graceful Undertaking2.5%
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Which whangarei funeral directors compete with Newberrys?
Share of Search by month for Haven Falls, Morris & Morris, Just Funerals, Newberrys, Eternal Tides, A Graceful Undertaking. The figures are in the table below the chart.
View monthly share of search table
| Month | Haven Falls | Morris & Morris | Just Funerals | Newberrys | Eternal Tides | A Graceful Undertaking |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 30.8% | 11.1% | 12.7% | 7.5% | 3.2% |
| Nov 2025 | 37.6% | 27.2% | 14.5% | 12.8% | 5.8% | 2.2% |
| Dec 2025 | 39.1% | 34.9% | 16.6% | 5% | 3.3% | 1.1% |
| Jan 2026 | 42.2% | 22.9% | 17.4% | 8.6% | 5.5% | 3.3% |
| Feb 2026 | 33.9% | 34.1% | 16.6% | 6.8% | 5.7% | 3% |
| Mar 2026 | 35.5% | 26.9% | 14% | 12.1% | 8.6% | 2.8% |
| Apr 2026 | 45.9% | 23.8% | 17.8% | 6.4% | 4.4% | 1.8% |
| May 2026 | 40.6% | 32.1% | 10% | 8.3% | 6.3% | 2.8% |
| Jun 2026 | 35.9% | 22.5% | 13.8% | 14.9% | 10.6% | 2.3% |
| Jul 2026 | 37.5% | 30.9% | 12.7% | 9.3% | 7.6% | 1.9% |
| Aug 2026 | 34.1% | 29.7% | 14.3% | 11.2% | 8.2% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 1.7K | -1.7% | -3.4 points | |
| 2, held 2nd | 29.7% | 1.5K | +4.1% | -1.2 points | |
| 3, held 3rd | 14.3% | 730 | +21.7% | +1.6 points | |
| 4, held 4th | 11.2% | 570 | +29.5% | +1.8 points | |
| 5, held 5th | 8.2% | 420 | +16.7% | +0.6 points | |
| 6, held 6th | 2.5% | 130 | +44.4% | +0.6 points |
34.1%
held 1st · 1.7K estimated branded searches · -1.7% vs prior month · -3.4 points
29.7%
held 2nd · 1.5K estimated branded searches · +4.1% vs prior month · -1.2 points
14.3%
held 3rd · 730 estimated branded searches · +21.7% vs prior month · +1.6 points
11.2%
held 4th · 570 estimated branded searches · +29.5% vs prior month · +1.8 points
8.2%
held 5th · 420 estimated branded searches · +16.7% vs prior month · +0.6 points
2.5%
held 6th · 130 estimated branded searches · +44.4% vs prior month · +0.6 points
Compare search popularity between Newberrys and its closest rivals
- Newberrys vs Haven Falls: compare search popularity
- Newberrys vs Morris & Morris: compare search popularity
- Newberrys vs Just Funerals: compare search popularity
- Newberrys vs Eternal Tides: compare search popularity
- Newberrys vs A Graceful Undertaking: compare search popularity
- Compare Newberrys with any brand
How has branded search demand for Newberrys changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Newberrys in New Zealand held steady, from 560 to 570.
- Across the 11 months ending August 2026, Newberrys’ estimated Share of Search among whangarei funeral directors in New Zealand decreased from 12.7% to 11.2%.
- Across the 11 months ending August 2026, Newberrys’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 14.9% in June 2026 and was lowest at 5% in December 2025.
- Across the 11 months ending August 2026, Newberrys fell from 3rd to 4th among whangarei funeral directors in New Zealand.
How did search popularity change for New Zealand whangarei funeral directors in August 2026?
6 changes
In August 2026, Newberrys gained estimated Share of Search among whangarei funeral directors in New Zealand, from 9.3% to 11.2%.
In August 2026, Just Funerals gained estimated Share of Search among whangarei funeral directors in New Zealand, from 12.7% to 14.3%.
In August 2026, A Graceful Undertaking gained estimated Share of Search among whangarei funeral directors in New Zealand, from 1.9% to 2.5%.
In August 2026, Eternal Tides gained estimated Share of Search among whangarei funeral directors in New Zealand, from 7.6% to 8.2%.
In August 2026, Haven Falls lost estimated Share of Search among whangarei funeral directors in New Zealand, from 37.5% to 34.1%.
In August 2026, Morris & Morris lost estimated Share of Search among whangarei funeral directors in New Zealand, from 30.9% to 29.7%.
How is Newberrys measured?
Brandwave collects information about searches that people make online using Newberrys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- newberry's funeral home
- newberrys
- newberrys funeral home
- newberrys whangarei
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