Alpha Recruitment vs Hays:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than Alpha Recruitment among wellington recruitment agencies in New Zealand. Hays was estimated to have 250 branded searches compared to Alpha Recruitment’s 80, and held a 19.8% Share of Search versus Alpha Recruitment’s 6.3%.
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Which is more popular in search, Alpha Recruitment or Hays?
Compare Wellington recruitment agencies using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, Alpha Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Beyond Recruitment | Madison Recruitment | Hays | McLaren Recruitment | Alpha Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.5% | 24.4% | 9.4% | 7.9% |
| Nov 2025 | 34.5% | 21.8% | 26.1% | 8.4% | 9.2% |
| Dec 2025 | 32.9% | 23.2% | 25.6% | 11% | 7.3% |
| Jan 2026 | 33.1% | 23.4% | 22.6% | 12.9% | 8.1% |
| Feb 2026 | 32.4% | 22.3% | 27.7% | 10.8% | 6.8% |
| Mar 2026 | 32.9% | 19.6% | 27.2% | 12% | 8.2% |
| Apr 2026 | 34.7% | 25% | 24.2% | 10.5% | 5.6% |
| May 2026 | 36.2% | 22.4% | 25% | 10.5% | 5.9% |
| Jun 2026 | 35.6% | 22.2% | 23% | 9.6% | 9.6% |
| Jul 2026 | 38.5% | 22.3% | 19.2% | 13.1% | 6.9% |
| Aug 2026 | 34.1% | 26.2% | 19.8% | 13.5% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Alpha Recruitment and Hays comparison changed over the last 12 months?
3 findings
- Hays was ahead of Alpha Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 7.9% to 6.3%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand moved from 24.4% to 19.8%, and its estimated monthly branded searches moved from 310 to 250.
How did search popularity change for New Zealand wellington recruitment agencies in August 2026?
2 changes
In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 19.2% to 19.8%.
In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 6.9% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Alpha Recruitment’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpha Recruitment
12 branded search terms
- alpha jobs
- alpha recruitment
- alpha recruitment agency
- alpha recruitment alphajobs
- alpha recruitment auckland
- alpha recruitment jobs
- alpha recruitment nz
- alpha recruitment services
- alpha recruitment wellington
- alphajobs
- alphajobs.co.nz
- alpharecruitment
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.