Millars Electrical vs Stewart & Rogers Electrical:Which is more popular in New Zealand?
In October 2026, Millars Electrical had more branded searches than Stewart & Rogers Electrical among Wellington electrical contractors in New Zealand. Millars Electrical had about 70 branded searches, while Stewart & Rogers Electrical had 50. Millars Electrical made up 22.6% of all Wellington electrical contractor searches we track, and Stewart & Rogers Electrical accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about Wellington electrical contractors, Stewart & Rogers Electrical appeared in all five answers and Millars Electrical in none.
Who do people search for more?
Millars Electrical, about 40% more searches than Stewart & Rogers Electrical
Who does AI mention more?
Stewart & Rogers Electrical, mentioned in every answer we collected
Who does AI recommend more?
Stewart & Rogers Electrical, the only one of the two named
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Top Wellington electrical contractors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stewart & Rogers Electrical appeared in all five answers. Millars Electrical did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stewart & Rogers Electrical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Illuminex Electrical3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pluto Electrics Ltd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seven Electrical2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Silver Fern Electrical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Millars Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GT Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Weka Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington electrical contractors
5 answers
Asked ChatGPT
“Which electrical contractor should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best electrical contractors in Wellington, New Zealand?”
Asked ChatGPT
“What's the best electrical contractor in Wellington, New Zealand for a home renovation?”
Searched Google, AI Overview
“wellington electrical contractors”
Searched Google, AI Overview
“house rewiring wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Millars Electrical or Stewart & Rogers Electrical more popular in search?
This chart shows how often people search Google for Millars Electrical and Stewart & Rogers Electrical by name. Each line represents a brand's share of searches for all eight Wellington electrical contractors we track, month by month, from searches in New Zealand.
Share of searches by month for Millars Electrical, Stewart & Rogers Electrical. The figures are in the table below the chart.
View monthly share of searches table
| Month | Millars Electrical | Pluto Electrics Ltd | Seven Electrical | Silver Fern Electrical | Stewart & Rogers Electrical | Illuminex Electrical | GT Electrical | Weka Electrical |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.3% | 15.2% | 15.2% | 15.2% | 12.1% | 3% | 3% | 3% |
| Dec 2025 | 23.8% | 19% | 19% | 9.5% | 14.3% | 4.8% | 4.8% | 4.8% |
| Jan 2026 | 17.9% | 17.9% | 25% | 10.7% | 17.9% | 3.6% | 3.6% | 3.6% |
| Feb 2026 | 17.9% | 17.9% | 14.3% | 7.1% | 25% | 10.7% | 3.6% | 3.6% |
| Mar 2026 | 18.9% | 18.9% | 18.9% | 10.8% | 18.9% | 5.4% | 2.7% | 5.4% |
| Apr 2026 | 13.3% | 23.3% | 16.7% | 13.3% | 16.7% | 3.3% | 6.7% | 6.7% |
| May 2026 | 21.2% | 21.2% | 21.2% | 12.1% | 15.2% | 3% | 3% | 3% |
| Jun 2026 | 13.5% | 18.9% | 13.5% | 18.9% | 18.9% | 5.4% | 2.7% | 8.1% |
| Jul 2026 | 8.6% | 20% | 14.3% | 14.3% | 25.7% | 8.6% | 2.9% | 5.7% |
| Aug 2026 | 20.6% | 14.7% | 20.6% | 11.8% | 14.7% | 8.8% | 2.9% | 5.9% |
| Sep 2026 | 17.2% | 24.1% | 13.8% | 10.3% | 17.2% | 10.3% | 3.4% | 3.4% |
| Oct 2026 | 22.6% | 16.1% | 16.1% | 16.1% | 16.1% | 6.5% | 3.2% | 3.2% |
How has branded search for Millars Electrical and Stewart & Rogers Electrical changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Stewart & Rogers Electrical took it in February 2026, Millars Electrical took it in May 2026, Stewart & Rogers Electrical took it in June 2026, Millars Electrical took it in August 2026.
- Across the 12 months ending October 2026, Millars Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 33.3% to 22.6%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 12 months ending October 2026, Stewart & Rogers Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 12.1% to 16.1%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand Wellington electrical contractors in October 2026?
4 changes
In October 2026, Millars Electrical overtook Pluto Electrics Ltd to become the leader among Wellington electrical contractors in New Zealand, with 22.6% of the searches.
In October 2026, Seven Electrical overtook Stewart & Rogers Electrical to rank 3rd among Wellington electrical contractors in New Zealand, with 16.1% of the searches.
In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches.
In October 2026, Stewart & Rogers Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 17.2% to 16.1%.
How are Millars Electrical’s and Stewart & Rogers Electrical’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Millars Electrical’s and Stewart & Rogers Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Millars Electrical
1 branded search term
- millars electrical
Stewart & Rogers Electrical
1 branded search term
- stewart & rogers electrical
Other head-to-heads among Wellington electrical contractors
- Millars Electrical vs Pluto Electrics Ltd: compare popularity
- Millars Electrical vs Seven Electrical: compare popularity
- Millars Electrical vs Silver Fern Electrical: compare popularity
- Pluto Electrics Ltd vs Seven Electrical: compare popularity
- Pluto Electrics Ltd vs Silver Fern Electrical: compare popularity
- Pluto Electrics Ltd vs Stewart & Rogers Electrical: compare popularity
Put your own brand in this comparison
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