Brandwave

Wellington Zoo vs Weta Workshop:Which is more popular?

In September 2026, Weta Workshop had more branded searches than Wellington Zoo among Wellington attractions in New Zealand. Weta Workshop had about 22,900 branded searches, while Wellington Zoo had 22,300. Weta Workshop made up 23.3% of all Wellington attraction searches we track, and Wellington Zoo accounted for 22.6%. When we asked ChatGPT and Google AI Overviews about Wellington attractions, Weta Workshop appeared in four of the five answers and Wellington Zoo in one. Weta Workshop was mentioned before Wellington Zoo in two out of three answers.

Among Wellington attractions in New Zealand in September 2026

Who do people search for more?

Weta Workshop and Wellington Zoo are searched for about as often as each other.

Weta Workshop 22.9K searchesWellington Zoo 22.3K searches

Who does AI mention more?

Weta Workshop, mentioned in 4 of 5 answers, Wellington Zoo in 1

Weta Workshop in 4 of 5Wellington Zoo in 1 of 5

Who does AI recommend more?

Weta Workshop, named ahead of Wellington Zoo in 2 of 3 answers

Weta Workshop first in 2Wellington Zoo first in 1

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Top Wellington attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weta Workshop was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wellington Zoo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weta Workshop was listed before Wellington Zoo in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Papa1st
  2. Zealandia2nd
  3. Wellington Cable Car3rd
  4. Weta Workshop4th
  5. Wellington Zoo5th
  6. Space Place6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Te Papa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealandia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Cable Car4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weta Workshop4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Zoo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Space Place1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington attractions

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Wellington Zoo or Weta Workshop more popular in search?

This chart shows how often people search Google for Wellington Zoo and Weta Workshop by name. Each line represents a brand's share of searches for all six Wellington attractions we track, month by month, from searches in New Zealand.

Wellington Zoo and Weta Workshop among Wellington attractions in New Zealand, by month

Share of searches by month for Weta Workshop, Wellington Zoo. The figures are in the table below the chart.

View monthly share of searches table
MonthWellington Cable CarWeta WorkshopWellington ZooTe PapaZealandiaSpace Place
Oct 202524.5%26.7%19.5%17.2%10.8%1.1%
Nov 202529.6%28.9%15.9%11.6%13.2%0.71%
Dec 202531.5%27.7%16.8%15.4%7.7%0.99%
Jan 202629%28.2%18.9%14.2%8.6%1.1%
Feb 202635.4%26.2%15.3%13.8%8.6%0.7%
Mar 202631.4%24.6%16.7%15%11.3%0.98%
Apr 202626.6%22%21.2%19.3%9.6%1.3%
May 202621.5%19%31.1%15.4%11.5%1.5%
Jun 202620.7%25.4%20.1%18.1%13.6%2.2%
Jul 202623.4%22.3%22.9%16.9%12.6%2%
Aug 202621.6%22.4%21%18.9%14.2%1.9%
Sep 202623.3%23.3%22.6%16.7%12.5%1.6%

How has the Wellington Zoo and Weta Workshop comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Wellington Zoo took it in May 2026, Weta Workshop took it in June 2026, Wellington Zoo took it in July 2026, Weta Workshop took it in August 2026.
  • Across the 12 months ending September 2026, Wellington Zoo’s share of searches among Wellington attractions in New Zealand moved from 19.5% to 22.6%, and its estimated monthly branded searches held steady at 22.3K.
  • Across the 12 months ending September 2026, Weta Workshop’s share of searches among Wellington attractions in New Zealand moved from 26.7% to 23.3%, and its estimated monthly branded searches moved from 30.5K to 22.9K.

How did search popularity change for New Zealand Wellington attractions in September 2026?

3 changes

  1. In September 2026, Wellington Cable Car overtook Weta Workshop to become the leader among Wellington attractions in New Zealand, with 23.3% of the searches.

  2. In September 2026, Wellington Zoo gained share of searches among Wellington attractions in New Zealand, from 21% to 22.6%.

  3. In September 2026, Weta Workshop gained share of searches among Wellington attractions in New Zealand, from 22.4% to 23.3%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Wellington Zoo’s and Weta Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wellington Zoo

2 branded search terms

  • wellington zoo
  • wellington zoo specials

Weta Workshop

9 branded search terms

  • avatar weta workshop
  • lotr weta workshop
  • skycity weta workshop
  • weta cave
  • weta workshop
  • weta workshop collectibles
  • weta workshop experience
  • weta workshop skycity
  • wetaworkshop

How the Brand Demand Index is measured

Other head-to-heads among Wellington attractions

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