Brandwave

The Bay Hill vs The Oxford:Which is more popular in New Zealand?

In October 2026, The Oxford had more branded searches than The Bay Hill among Timaru restaurants in New Zealand. The Oxford had about 2,230 branded searches, while The Bay Hill had 320. The Oxford made up 38.7% of all Timaru restaurant searches we track, and The Bay Hill accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about Timaru restaurants, both The Bay Hill and The Oxford appeared in all three answers. The Oxford was mentioned before The Bay Hill in every answer.

Among Timaru restaurants in New Zealand in October 2026

Who do people search for more?

The Oxford, about 7 searches for every 1 for The Bay Hill

The Oxford 2.2K searchesThe Bay Hill 320 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

The Bay Hill in 3 of 3The Oxford in 3 of 3

Who does AI recommend more?

The Oxford, named ahead of The Bay Hill in every answer

The Oxford first in 3The Bay Hill never first

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Top Timaru restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, both The Bay Hill and The Oxford showed up in all three answers. The Oxford was listed before The Bay Hill in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Oxford1st
  2. Pier 64 Restaurant & Bar2nd
  3. Street Food Kitchen3rd
  4. The Bay Hill4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Bay Hill or The Oxford more popular in search?

This chart shows how often people search Google for The Bay Hill and The Oxford by name. Each line represents a brand's share of searches for all four Timaru restaurants we track, month by month, from searches in New Zealand.

The Bay Hill and The Oxford among Timaru restaurants in New Zealand, by month

Share of searches by month for The Oxford, The Bay Hill. The figures are in the table below the chart.

View monthly share of searches table
MonthThe OxfordPier 64 Restaurant & BarStreet Food KitchenThe Bay Hill
Nov 202544.7%24.9%25.7%4.7%
Dec 202546.4%23.5%24.7%5.4%
Jan 202642.8%24.9%26.2%6%
Feb 202645.3%31.5%18.5%4.7%
Mar 202645.1%29.9%19.7%5.3%
Apr 202632.8%24.9%24.6%17.7%
May 202643.9%21.5%28.5%6.1%
Jun 202643.8%19.4%30.4%6.4%
Jul 202638.1%24.3%30.7%6.9%
Aug 202646.6%18.7%25.7%9%
Sep 202641.6%25.1%25.3%7.9%
Oct 202638.7%33%22.7%5.6%

How has branded search for The Bay Hill and The Oxford changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Timaru restaurants in October 2026?

2 changes
  1. In October 2026, The Oxford lost share of searches among Timaru restaurants in New Zealand, from 41.6% to 38.7%.

  2. In October 2026, The Bay Hill lost share of searches among Timaru restaurants in New Zealand, from 7.9% to 5.6%.

How are The Bay Hill’s and The Oxford’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using The Bay Hill’s and The Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Bay Hill

5 branded search terms

  • bay hill timaru
  • bay hill timaru menu
  • the bay hill
  • the bay hill restaurant
  • the bay hill timaru

The Oxford

3 branded search terms

  • oxford timaru
  • the oxford
  • the oxford timaru

How the Brand Demand Index is measured

Other head-to-heads among Timaru restaurants

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