How popular isThe Oxford?
In October 2026, people searched for The Oxford by name about 2,230 times in New Zealand, a 22.3% decrease from the previous year. These searches made up 38.7% of all New Zealand Timaru restaurant searches, placing The Oxford first out of four restaurants. When we asked both ChatGPT and Google AI Overviews about Timaru restaurants, The Oxford appeared in all answers and was the most recommended of the four.
The Oxford is the most searched of 4 competitors and the most recommended in the AI answers we collected.
The OxfordShare of searches 38.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Pier 64 Restaurant & BarShare of searches 33%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Street Food KitchenShare of searches 22.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
The Bay HillShare of searches 5.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
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Top Timaru restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Oxford appeared in all three answers. The Oxford is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Oxford3 of 3Named in 3 of 3 ChatGPT answers
- Pier 64 Restaurant & Bar3 of 3Named in 3 of 3 ChatGPT answers
- Street Food Kitchen3 of 3Named in 3 of 3 ChatGPT answers
- The Bay Hill3 of 3Named in 3 of 3 ChatGPT answers
See every answer about Timaru restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Timaru, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Timaru, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Timaru, New Zealand for a meal out?”
Searched Google, AI Overview
“restaurants timaru”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“places to eat timaru”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for The Oxford compared with other New Zealand Timaru restaurants?
Share of searches by month for The Oxford, Pier 64 Restaurant & Bar, Street Food Kitchen, The Bay Hill. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Oxford | Pier 64 Restaurant & Bar | Street Food Kitchen | The Bay Hill |
|---|---|---|---|---|
| Nov 2025 | 44.7% | 24.9% | 25.7% | 4.7% |
| Dec 2025 | 46.4% | 23.5% | 24.7% | 5.4% |
| Jan 2026 | 42.8% | 24.9% | 26.2% | 6% |
| Feb 2026 | 45.3% | 31.5% | 18.5% | 4.7% |
| Mar 2026 | 45.1% | 29.9% | 19.7% | 5.3% |
| Apr 2026 | 32.8% | 24.9% | 24.6% | 17.7% |
| May 2026 | 43.9% | 21.5% | 28.5% | 6.1% |
| Jun 2026 | 43.8% | 19.4% | 30.4% | 6.4% |
| Jul 2026 | 38.1% | 24.3% | 30.7% | 6.9% |
| Aug 2026 | 46.6% | 18.7% | 25.7% | 9% |
| Sep 2026 | 41.6% | 25.1% | 25.3% | 7.9% |
| Oct 2026 | 38.7% | 33% | 22.7% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.7% | 2.2K | +3.7% | -2.9 points | |
| 2, moved from 3rd to 2nd | 33% | 1.9K | +46.2% | +7.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.7% | 1.3K | 0% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.6% | 320 | -22% | -2.4 points |
38.7%
Held 1st. 2.2K estimated branded searches, +3.7% vs prior month. Share -2.9 points.
Moved from 3rd to 2nd. 1.9K estimated branded searches, +46.2% vs prior month. Share +7.8 points.
22.7%
Moved from 2nd to 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -2.6 points.
5.6%
Held 4th. 320 estimated branded searches, -22% vs prior month. Share -2.4 points.
Compare popularity between The Oxford and its closest rivals
Every comparison with The Oxford
3 comparisons
How has branded search demand for The Oxford changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for The Oxford in New Zealand fell from 2.9K to 2.2K.
- Across the 12 months ending October 2026, The Oxford’s share of searches among Timaru restaurants in New Zealand decreased from 44.7% to 38.7%.
- Across the 12 months ending October 2026, The Oxford’s share of searches among Timaru restaurants in New Zealand peaked at 46.6% in August 2026 and was lowest at 32.8% in April 2026.
How did search popularity change for New Zealand Timaru restaurants in October 2026?
4 changes
In October 2026, Pier 64 Restaurant & Bar overtook Street Food Kitchen to rank 2nd among Timaru restaurants in New Zealand, with 33% of the searches.
In October 2026, The Oxford lost share of searches among Timaru restaurants in New Zealand, from 41.6% to 38.7%.
In October 2026, Street Food Kitchen lost share of searches among Timaru restaurants in New Zealand, from 25.3% to 22.7%.
In October 2026, The Bay Hill lost share of searches among Timaru restaurants in New Zealand, from 7.9% to 5.6%.
How are The Oxford’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Oxford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oxford timaru
- the oxford
- the oxford timaru
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