How popular isThe Oxford in search?
In August 2026, there were an estimated 1.5K branded searches for The Oxford in New Zealand which held steady over the last 11 months. The Oxford holds 44% estimated Share of Search among New Zealand timaru restaurants and is ranked 1st of 3 competitors for search popularity.
The Oxford44%
Street Food Kitchen41.6%
The Bay Hill14.5%
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Which timaru restaurants compete with The Oxford?
Share of Search by month for The Oxford, Street Food Kitchen, The Bay Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | The Oxford | Street Food Kitchen | The Bay Hill |
|---|---|---|---|
| Oct 2025 | 44% | 48.3% | 7.8% |
| Nov 2025 | 44% | 47.4% | 8.6% |
| Dec 2025 | 39.9% | 49.3% | 10.8% |
| Jan 2026 | 39.7% | 49% | 11.3% |
| Feb 2026 | 41.8% | 46.4% | 11.7% |
| Mar 2026 | 48.2% | 40.7% | 11.1% |
| Apr 2026 | 31.5% | 39.8% | 28.7% |
| May 2026 | 43.5% | 46.5% | 9.9% |
| Jun 2026 | 44.1% | 46.2% | 9.7% |
| Jul 2026 | 43.2% | 44.5% | 12.3% |
| Aug 2026 | 44% | 41.6% | 14.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44% | 1.5K | +12.3% | +0.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.6% | 1.4K | +3% | -3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.5% | 480 | +29.7% | +2.2 points |
44%
moved from 2nd to 1st · 1.5K estimated branded searches · +12.3% vs prior month · +0.8 points
41.6%
moved from 1st to 2nd · 1.4K estimated branded searches · +3% vs prior month · -3 points
14.5%
held 3rd · 480 estimated branded searches · +29.7% vs prior month · +2.2 points
Compare search popularity between The Oxford and its closest rivals
How has branded search demand for The Oxford changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Oxford in New Zealand held steady at 1.5K.
- Across the 11 months ending August 2026, The Oxford’s estimated Share of Search among timaru restaurants in New Zealand peaked at 48.2% in March 2026 and was lowest at 31.5% in April 2026.
- Across the 11 months ending August 2026, The Oxford rose from 2nd to 1st among timaru restaurants in New Zealand.
How did search popularity change for New Zealand timaru restaurants in August 2026?
3 changes
In August 2026, The Oxford overtook Street Food Kitchen to take the highest estimated Share of Search among timaru restaurants in New Zealand, at 44%.
In August 2026, The Bay Hill gained estimated Share of Search among timaru restaurants in New Zealand, from 12.3% to 14.5%.
In August 2026, Street Food Kitchen lost estimated Share of Search among timaru restaurants in New Zealand, from 44.5% to 41.6%.
How is The Oxford measured?
Brandwave collects information about searches that people make online using The Oxford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- oxford timaru
- the oxford timaru
- the oxford timaru menu
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Is The Oxford your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.