Brandwave

Street Food Kitchen vs The Oxford:Which is more popular in New Zealand?

In October 2026, The Oxford had more branded searches than Street Food Kitchen among Timaru restaurants in New Zealand. The Oxford had about 2,230 branded searches, while Street Food Kitchen had 1,310. The Oxford made up 38.7% of all Timaru restaurant searches we track, and Street Food Kitchen accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about Timaru restaurants, both Street Food Kitchen and The Oxford appeared in all three answers. The Oxford was mentioned before Street Food Kitchen in every answer.

Among Timaru restaurants in New Zealand in October 2026

Who do people search for more?

The Oxford, about 70% more searches than Street Food Kitchen

The Oxford 2.2K searchesStreet Food Kitchen 1.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Street Food Kitchen in 3 of 3The Oxford in 3 of 3

Who does AI recommend more?

The Oxford, named ahead of Street Food Kitchen in every answer

The Oxford first in 3Street Food Kitchen never first

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Top Timaru restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Street Food Kitchen and The Oxford showed up in all three answers. The Oxford was listed before Street Food Kitchen in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Oxford1st
  2. Pier 64 Restaurant & Bar2nd
  3. Street Food Kitchen3rd
  4. The Bay Hill4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Street Food Kitchen or The Oxford more popular in search?

This chart shows how often people search Google for Street Food Kitchen and The Oxford by name. Each line represents a brand's share of searches for all four Timaru restaurants we track, month by month, from searches in New Zealand.

Street Food Kitchen and The Oxford among Timaru restaurants in New Zealand, by month

Share of searches by month for The Oxford, Street Food Kitchen. The figures are in the table below the chart.

View monthly share of searches table
MonthThe OxfordPier 64 Restaurant & BarStreet Food KitchenThe Bay Hill
Nov 202544.7%24.9%25.7%4.7%
Dec 202546.4%23.5%24.7%5.4%
Jan 202642.8%24.9%26.2%6%
Feb 202645.3%31.5%18.5%4.7%
Mar 202645.1%29.9%19.7%5.3%
Apr 202632.8%24.9%24.6%17.7%
May 202643.9%21.5%28.5%6.1%
Jun 202643.8%19.4%30.4%6.4%
Jul 202638.1%24.3%30.7%6.9%
Aug 202646.6%18.7%25.7%9%
Sep 202641.6%25.1%25.3%7.9%
Oct 202638.7%33%22.7%5.6%

How has branded search for Street Food Kitchen and The Oxford changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Timaru restaurants in October 2026?

3 changes

  1. In October 2026, Pier 64 Restaurant & Bar overtook Street Food Kitchen to rank 2nd among Timaru restaurants in New Zealand, with 33% of the searches.

  2. In October 2026, The Oxford lost share of searches among Timaru restaurants in New Zealand, from 41.6% to 38.7%.

  3. In October 2026, Street Food Kitchen lost share of searches among Timaru restaurants in New Zealand, from 25.3% to 22.7%.

How are Street Food Kitchen’s and The Oxford’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Street Food Kitchen’s and The Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Street Food Kitchen

3 branded search terms

  • street food kitchen
  • street food kitchen menu
  • street food kitchen timaru

The Oxford

3 branded search terms

  • oxford timaru
  • the oxford
  • the oxford timaru

How the Brand Demand Index is measured

Other head-to-heads among Timaru restaurants

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