Brandwave

Sabroso vs Te Pā Tū:Which is more popular?

In September 2026, Te Pā Tū had more branded searches than Sabroso among Rotorua restaurants in New Zealand. Te Pā Tū had about 2,290 branded searches, while Sabroso had 1,500. Te Pā Tū made up 20.6% of all Rotorua restaurant searches we track, and Sabroso accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about Rotorua restaurants, Te Pā Tū appeared in two of the four answers and Sabroso in one.

Among Rotorua restaurants in New Zealand in September 2026

Who do people search for more?

Te Pā Tū, about 53% more searches than Sabroso

Te Pā Tū 2.3K searchesSabroso 1.5K searches

Who does AI mention more?

Te Pā Tū, mentioned in 2 of 4 answers, Sabroso in 1

Te Pā Tū in 2 of 4Sabroso in 1 of 4

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Top Rotorua restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Te Pā Tū was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sabroso was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Atticus Finch1st
  2. Poco2nd
  3. Sabroso3rd
  4. Urbano Bistro4th
  5. Te Pā Tū5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Atticus Finch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Poco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Te Pā Tū2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sabroso1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Urbano Bistro1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Rotorua restaurants

4 answers
  • Asked ChatGPT

    “Which restaurant should I go to in Rotorua, New Zealand?”

    1. 1Atticus Finch
    2. 2Poco
  • Asked ChatGPT

    “What are the best restaurants in Rotorua, New Zealand?”

    1. 1Atticus Finch
    2. 2Poco
    3. 3Sabroso
    4. 4Urbano Bistro
    5. 5Te Pā Tū
  • Asked ChatGPT

    “What's the best restaurant in Rotorua, New Zealand for a trip stop?”

    1. 1Poco
    2. 2Te Pā Tū
  • Searched Google, AI Overview

    “rotorua restaurants”

    1. 1Atticus Finch
  • Searched Google, AI Overview

    “where to eat rotorua”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sabroso or Te Pā Tū more popular in search?

This chart shows how often people search Google for Sabroso and Te Pā Tū by name. Each line represents a brand's share of searches for all five Rotorua restaurants we track, month by month, from searches in New Zealand.

Sabroso and Te Pā Tū among Rotorua restaurants in New Zealand, by month

Share of searches by month for Te Pā Tū, Sabroso. The figures are in the table below the chart.

View monthly share of searches table
MonthAtticus FinchTe Pā TūSabrosoPocoUrbano Bistro
Oct 202549.4%27.5%12.9%6.2%4%
Nov 202549.9%29.9%11%6.2%2.9%
Dec 202556.7%24.2%11.9%4.4%2.8%
Jan 202649.4%29.9%12.7%5.1%2.9%
Feb 202649.4%29.4%12.6%5.1%3.5%
Mar 202653.6%25.6%12.4%4.8%3.6%
Apr 202650%26%13.2%6.1%4.7%
May 202650.3%21.6%14.4%7.9%5.9%
Jun 202649.7%23.6%12%9.7%5%
Jul 202655.6%18%13.6%8.3%4.5%
Aug 202649.8%21.1%14.2%9.2%5.7%
Sep 202651.7%20.6%13.5%8.8%5.4%

How has the Sabroso and Te Pā Tū comparison changed over the last 12 months?

3 findings
  • Te Pā Tū was ahead of Sabroso in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sabroso’s share of searches among Rotorua restaurants in New Zealand moved from 12.9% to 13.5%, and its estimated monthly branded searches moved from 1.6K to 1.5K.
  • Across the 12 months ending September 2026, Te Pā Tū’s share of searches among Rotorua restaurants in New Zealand moved from 27.5% to 20.6%, and its estimated monthly branded searches moved from 3.4K to 2.3K.

How did search popularity change for New Zealand Rotorua restaurants in September 2026?

2 changes
  1. In September 2026, Sabroso lost share of searches among Rotorua restaurants in New Zealand, from 14.2% to 13.5%.

  2. In September 2026, Te Pā Tū lost share of searches among Rotorua restaurants in New Zealand, from 21.1% to 20.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sabroso’s and Te Pā Tū’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sabroso

5 branded search terms

  • sabroso cafe
  • sabroso menu
  • sabroso restaurant
  • sabroso restaurant rotorua
  • sabroso rotorua

Te Pā Tū

2 branded search terms

  • te pa tu
  • te pa tu rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua restaurants

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