Brandwave

Alchemy & I vs Sphere Hair:Which is more popular in New Zealand?

In October 2026, Alchemy & I had more branded searches than Sphere Hair among Palmerston North hair salons in New Zealand. Alchemy & I had about 270 branded searches, while Sphere Hair had 220. Alchemy & I made up 13% of all Palmerston North hair salon searches we track, and Sphere Hair accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about Palmerston North hair salons, Alchemy & I and Sphere Hair each appeared in three of the four answers. Alchemy & I was mentioned before Sphere Hair in every answer.

Among Palmerston North hair salons in New Zealand in October 2026

Who do people search for more?

Alchemy & I, about 23% more searches than Sphere Hair

Alchemy & I 270 searchesSphere Hair 220 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Alchemy & I in 3 of 4Sphere Hair in 3 of 4

Who does AI recommend more?

Alchemy & I, named ahead of Sphere Hair in every answer

Alchemy & I first in 3Sphere Hair never first

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Top Palmerston North hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Alchemy & I and Sphere Hair were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Alchemy & I was listed before Sphere Hair in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alchemy & I1st
  2. NV Hair Design2nd
  3. Sphere Hair3rd
  4. Blush Hair Boutique4th
  5. The Right Cut5th
  6. Bijonei Hair Design6th
  7. The Hair Company7th
  8. Sphere Hair Salon–
  9. Veronica Jayne–
  10. Vivo Hair–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alchemy & I3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sphere Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NV Hair Design3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blush Hair Boutique3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Hair Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Right Cut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bijonei Hair Design1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sphere Hair Salon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Veronica Jayne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivo Hair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about Palmerston North hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alchemy & I or Sphere Hair more popular in search?

This chart shows how often people search Google for Alchemy & I and Sphere Hair by name. Each line represents a brand's share of searches for all 11 Palmerston North hair salons we track, month by month, from searches in New Zealand.

Alchemy & I and Sphere Hair among Palmerston North hair salons in New Zealand, by month

Share of searches by month for Alchemy & I, Sphere Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Hair CompanyAlchemy & ISphere HairThe Right CutNV Hair DesignSphere Hair SalonBijonei Hair DesignVeronica JayneVivo HairKess Hair & BeautyBlush Hair Boutique
Nov 202515.5%13.5%5.5%20%8.5%4.5%6%7%11%7.5%1%
Dec 202514.5%10.1%5.6%22.3%7.8%5%6.7%5.6%9.5%12.3%0.56%
Jan 202614.2%10.1%6.9%18.3%11.9%6.4%5.5%4.6%10.1%9.6%2.3%
Feb 202616.7%11.8%5.4%17.7%11.3%4.8%7%5.4%9.1%9.1%1.6%
Mar 202614.1%12.3%9.1%15%11.8%7.7%6.4%6.4%9.1%6.8%1.4%
Apr 202614.2%10.4%6.6%18%14.2%6%7.7%6.6%7.7%7.7%1.1%
May 202612.9%11.4%7.9%16.3%12.9%6.9%10.9%6.9%6.4%5.9%1.5%
Jun 202615.3%11.3%8.9%16.3%10.3%8.4%4.4%8.9%9.9%4.4%2%
Jul 202617.3%11.5%9.4%14.1%13.6%8.9%6.3%6.3%5.8%5.2%1.6%
Aug 202615.2%8.8%10.8%16.2%12.7%10.3%5.9%6.9%5.9%5.4%2%
Sep 202620.9%13.8%7.7%13.8%8.7%7.1%6.1%8.2%6.6%5.6%1.5%
Oct 202615%13%10.6%10.6%10.1%10.1%7.7%7.7%7.7%6.3%0.97%

How has branded search for Alchemy & I and Sphere Hair changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North hair salons in October 2026?

2 changes

  1. In October 2026, Sphere Hair overtook The Right Cut and 2 others to rank 3rd among Palmerston North hair salons in New Zealand, with 10.6% of the searches.

  2. In October 2026, Alchemy & I lost share of searches among Palmerston North hair salons in New Zealand, from 13.8% to 13%.

How are Alchemy & I’s and Sphere Hair’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Alchemy & I’s and Sphere Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemy & I

2 branded search terms

  • alchemy & i
  • alchemy & i palmerston north

Sphere Hair

2 branded search terms

  • sphere hair
  • sphere hair palmerston north

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North hair salons

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