Brandwave

Rutherford Hotel Nelson vs The Sails Nelson:Which is more popular?

In September 2026, Rutherford Hotel Nelson had more branded searches than The Sails Nelson among Nelson hotels and accommodation in New Zealand. Rutherford Hotel Nelson had about 3,010 branded searches, while The Sails Nelson had 720. Rutherford Hotel Nelson made up 34.6% of all Nelson hotels and accommodation searches we track, and The Sails Nelson accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about Nelson hotels and accommodation, The Sails Nelson appeared in all three answers and Rutherford Hotel Nelson in one. The Sails Nelson was mentioned before Rutherford Hotel Nelson in every answer.

Among Nelson hotels and accommodation in New Zealand in September 2026

Who do people search for more?

Rutherford Hotel Nelson, about 4 searches for every 1 for The Sails Nelson

Rutherford Hotel Nelson 3K searchesThe Sails Nelson 720 searches

Who does AI mention more?

The Sails Nelson, mentioned in every answer we collected

The Sails Nelson in 3 of 3Rutherford Hotel Nelson in 1 of 3

Who does AI recommend more?

The Sails Nelson, named ahead of Rutherford Hotel Nelson in every answer

The Sails Nelson first in 3Rutherford Hotel Nelson never first

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Top Nelson hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Sails Nelson appeared in all three answers. Rutherford Hotel Nelson was mentioned in one out of three: in one of the three ChatGPT answers. The Sails Nelson was listed before Rutherford Hotel Nelson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Sails Nelson1st
  2. Palazzo Motor Lodge2nd
  3. Pīhopa Retreat3rd
  4. Rutherford Hotel Nelson4th
  5. Harbourside Nelson5th
  6. The Hotel Nelson–
  7. Grand Arden Monaco Nelson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rutherford Hotel Nelson or The Sails Nelson more popular in search?

This chart shows how often people search Google for Rutherford Hotel Nelson and The Sails Nelson by name. Each line represents a brand's share of searches for all seven Nelson hotels and accommodation we track, month by month, from searches in New Zealand.

Rutherford Hotel Nelson and The Sails Nelson among Nelson hotels and accommodation in New Zealand, by month

Share of searches by month for Rutherford Hotel Nelson, The Sails Nelson. The figures are in the table below the chart.

View monthly share of searches table
MonthRutherford Hotel NelsonThe Hotel NelsonPalazzo Motor LodgeThe Sails NelsonGrand Arden Monaco NelsonHarbourside NelsonPīhopa Retreat
Oct 202535.7%25.4%8.7%8.7%12.1%4.2%5.2%
Nov 202535.5%29.5%8.2%7.2%10%4.8%4.8%
Dec 202538.2%27.2%9.8%6.6%9%5.4%3.6%
Jan 202632.6%22.8%10.1%7.8%13.3%7.8%5.6%
Feb 202634.2%23.4%10.5%8%13%7.1%3.9%
Mar 202638.3%22.2%7.6%7.6%11.9%6.7%5.5%
Apr 202632.9%27%11.2%8.1%11%5.4%4.4%
May 202637%22.8%11.9%8.6%9.3%5.7%4.7%
Jun 202637.8%24.6%9.3%9.3%9%5%5%
Jul 202636.3%23.3%12.2%10.7%9.5%4.8%3.2%
Aug 202635.6%22.8%11.9%8.6%10.6%5.7%4.7%
Sep 202634.6%27.7%11.5%8.3%7.4%6.8%3.7%

How has the Rutherford Hotel Nelson and The Sails Nelson comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson hotels and accommodation in September 2026?

2 changes

  1. In September 2026, Rutherford Hotel Nelson lost share of searches among Nelson hotels and accommodation in New Zealand, from 35.6% to 34.6%.

  2. In September 2026, The Sails Nelson rose from 5th to 4th among Nelson hotels and accommodation in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Rutherford Hotel Nelson’s and The Sails Nelson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rutherford Hotel Nelson

5 branded search terms

  • rutherford hotel
  • rutherford hotel accommodation
  • rutherford hotel nelson
  • rutherford hotel nelson nelson
  • the rutherford hotel

The Sails Nelson

1 branded search term

  • the sails nelson

How the Brand Demand Index is measured

Other head-to-heads among Nelson hotels and accommodation

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