Clean Earth vs Waste Management NZ:Which is more popular in New Zealand?
In October 2026, Waste Management NZ had more branded searches than Clean Earth among Napier waste management companies in New Zealand. Waste Management NZ had about 120 branded searches, while Clean Earth had 80. Waste Management NZ made up 35.3% of all Napier waste management company searches we track, and Clean Earth accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about Napier waste management companies, Clean Earth appeared in all three answers and Waste Management NZ in two. Clean Earth was mentioned before Waste Management NZ in two out of three answers.
Who do people search for more?
Waste Management NZ, about 50% more searches than Clean Earth
Who does AI mention more?
Clean Earth, mentioned in every answer we collected
Who does AI recommend more?
Clean Earth, named ahead of Waste Management NZ in 2 of 3 answers
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Top Napier waste management companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Clean Earth appeared in all three answers. Waste Management NZ was mentioned in two out of three: in two of the three ChatGPT answers. Clean Earth was listed before Waste Management NZ in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Clean Earth3 of 3Named in 3 of 3 ChatGPT answers
PortaSkip3 of 3Named in 3 of 3 ChatGPT answers- Waste Management NZ2 of 3Named in 2 of 3 ChatGPT answers
JJ’s Waste & Recycling0 of 3Named in 0 of 3 ChatGPT answers
Bay Enviro Bins0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier waste management companies
3 answers
Asked ChatGPT
“Which waste management company should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best waste management companies in Napier, New Zealand?”
Asked ChatGPT
“What's the best waste management company in Napier, New Zealand for a skip bin?”
Searched Google, AI Overview
“skip hire napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rubbish removal napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Clean Earth or Waste Management NZ more popular in search?
This chart shows how often people search Google for Clean Earth and Waste Management NZ by name. Each line represents a brand's share of searches for all five Napier waste management companies we track, month by month, from searches in New Zealand.
Share of searches by month for Waste Management NZ, Clean Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waste Management NZ | JJ’s Waste & Recycling | Clean Earth | Bay Enviro Bins | PortaSkip |
|---|---|---|---|---|---|
| Nov 2025 | 52.9% | 23.5% | 14.7% | 5.9% | 2.9% |
| Dec 2025 | 45% | 22.5% | 22.5% | 5% | 5% |
| Jan 2026 | 50% | 20.5% | 20.5% | 4.5% | 4.5% |
| Feb 2026 | 47.4% | 26.3% | 15.8% | 5.3% | 5.3% |
| Mar 2026 | 53.5% | 16.3% | 20.9% | 4.7% | 4.7% |
| Apr 2026 | 48.5% | 18.2% | 21.2% | 6.1% | 6.1% |
| May 2026 | 42.9% | 25.7% | 25.7% | 2.9% | 2.9% |
| Jun 2026 | 46.9% | 21.9% | 18.8% | 6.3% | 6.3% |
| Jul 2026 | 52.9% | 14.7% | 20.6% | 5.9% | 5.9% |
| Aug 2026 | 51.4% | 20% | 17.1% | 5.7% | 5.7% |
| Sep 2026 | 48.6% | 21.6% | 21.6% | 2.7% | 5.4% |
| Oct 2026 | 35.3% | 29.4% | 23.5% | 5.9% | 5.9% |
How has branded search for Clean Earth and Waste Management NZ changed in New Zealand over the last 12 months?
3 findings
- Waste Management NZ was ahead of Clean Earth in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Clean Earth’s share of searches among Napier waste management companies in New Zealand moved from 14.7% to 23.5%, and its estimated monthly branded searches moved from 50 to 80.
- Across the 12 months ending October 2026, Waste Management NZ’s share of searches among Napier waste management companies in New Zealand moved from 52.9% to 35.3%, and its estimated monthly branded searches moved from 180 to 120.
How did search popularity change for New Zealand Napier waste management companies in October 2026?
3 changes
In October 2026, JJ’s Waste & Recycling overtook Clean Earth to rank 2nd among Napier waste management companies in New Zealand, with 29.4% of the searches.
In October 2026, Clean Earth gained share of searches among Napier waste management companies in New Zealand, from 21.6% to 23.5%.
In October 2026, Waste Management NZ lost share of searches among Napier waste management companies in New Zealand, from 48.6% to 35.3%.
How are Clean Earth’s and Waste Management NZ’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Clean Earth’s and Waste Management NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clean Earth
2 branded search terms
- clean earth
- clean earth napier
Waste Management NZ
2 branded search terms
- waste management
- waste management nz
Other head-to-heads among Napier waste management companies
- Waste Management NZ vs JJ’s Waste & Recycling: compare popularity
- Waste Management NZ vs Bay Enviro Bins: compare popularity
- Waste Management NZ vs PortaSkip: compare popularity
- JJ’s Waste & Recycling vs Clean Earth: compare popularity
- JJ’s Waste & Recycling vs Bay Enviro Bins: compare popularity
- JJ’s Waste & Recycling vs PortaSkip: compare popularity
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